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Bethesda Health Group's Jeff Waldman and Madison Lanford

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

E-commerce websites are business-critical. These platforms push past geographic barriers, streamline sales operations and unlock key insights — but only if they are functioning properly. Hidden challenges in SEO and user experience (UX) slowly frustrate users, driving them away…

The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

The Why Behind a Website Refresh

The Why Behind a Website Refresh

Your website is the primary touchpoint prospective consumers will have with your brand — and in this case, first impressions are everything. The user needs to have a wholly positive experience with your platform’s functionality, aesthetics and more to…

blue background with white echo lines. A white chess piece represents ongoing seo and content strategy in digital marekting

The Power of an Ongoing SEO and Content Strategy

Search engine optimization (SEO) strategies are ever-changing. They bend to the will of your audience’s interests, algorithm updates and keyword competitors, yet many business owners underestimate the value of an ongoing SEO and content strategy because results are not…