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Integrate Google Analytics 4 into your Digital Strategy

4 Reasons to Integrate Google Analytics 4 into Your Digital Strategy Now

2023 is here which means the clock on the Great Data Migration is rapidly ticking down. Ready or not, Google Analytics 4 will go into effect on July 1. While the changes may seem overwhelming at the start, getting…

Google Analytics 4 vs Universal Analytics

Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics

For the second story in our Google Analytics 4 series, we dive deeper into the benefits and challenges that separate Google Analytics 4 vs Universal Analytics. Google Analytics 4 unveils new analytics opportunities and broadens the scope of stories…

The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4

Google is a leading force in analytics and automation, with approximately 28.1 million websites using Google Analytics to track, gather and store user data. In 2020, Google announced the migration of Universal Analytics (UA) into their newest analytics platform,…