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Stories

API Integrations

6 Ways API Integrations Impact Your Digital Presence

“API” is a term thrown around often in technical spheres. To non-technical folks, it means nothing more than an acronym. However, API integrations are crucial business tools in the digital age — especially those involving e-commerce. As a web…

Google Analytics 4 vs Universal Analytics

Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics

For the second story in our Google Analytics 4 series, we dive deeper into the benefits and challenges that separate Google Analytics 4 vs Universal Analytics. Google Analytics 4 unveils new analytics opportunities and broadens the scope of stories…

The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4

Google is a leading force in analytics and automation, with approximately 28.1 million websites using Google Analytics to track, gather and store user data. In 2020, Google announced the migration of Universal Analytics (UA) into their newest analytics platform,…

An illustration showing the four steps of data visualization: visualize, analyze, document insights, and transform.

Show, Not Tell: Using Data Visualization

Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…