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Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

5 Benefits of Proactive Maintenance for Your Website

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

Why is a Comprehensive Website Audit Essential?

Why is a Comprehensive Website Audit Essential?

As websites age, the competitive edge they provide dulls. Critical issues in design, SEO and technology emerge — slowly weakening online visibility and decreasing conversion potential. A comprehensive website audit is the only way business owners can identify pervasive…

The Why Behind a Website Refresh

The Why Behind a Website Refresh

Your website is the primary touchpoint prospective consumers will have with your brand — and in this case, first impressions are everything. The user needs to have a wholly positive experience with your platform’s functionality, aesthetics and more to…

Hey Google, Tell Me About Voice Search & SEO

Virtual assistants are one of the latest trends in tech. Apple has Siri, Amazon has Alexa and Google has…Google? These assistants are becoming ubiquitous. They’re in your phones, your smart speakers and even your cars. No matter where you…

a pencil drawing a line across a page on a blue background

Share Your Story Through Dynamic Landing Pages

From product promotions to company announcements and milestone events, website content acts as a limitless vehicle for storytelling. Paradigm employs dynamic landing pages as a valuable digital marketing tactic to extend your brand. Yet, the true beauty of these…

How Paradigm Creates Engaging Website Content

As a strategic marketing and graphic design agency, we harness the power of visual content to keep users on each page. One way we ensure user experience is by creating engaging website content — unique design elements that divert…

female with ui thought bubble vs. male with code thought bubble making a website

The Yin & Yang of Making Brand Websites

Inside the agency world, you’ll find two types of people: web designers and web developers. Outside, though, those terms are used almost interchangeably. And while no one likes a stickler for semantics, there are real nuances between those two…

Accessibility Laws on the Web

Read This. It’s the Law.

When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…

Picking the Right Agency Partner for Your Next Project

Starting a new branding or digital marketing project is a daunting task, and potentially made more challenging when you are faced with selecting an agency partner to help you accomplish it. With so many options to choose from, how…

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