Leveraging Tessitura Software for Arts and Cultural Institutions
02.06.25
Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura software requires an agency with technical and marketing expertise for its integration.
At Paradigm, we have worked with many institutions on integrating ticketing and constituent data alongside their brand and marketing efforts. Read on to learn more about our specific work with Tessitura software.
Tessitura’s Impact on the Industry
Tessitura is a nonprofit ticketing software system specializing in ticketing, customer relationship management (CRM), fundraising and marketing for the arts and cultural industry. All elements combine onto a single platform, unifying patron data and maximizing audience engagement.
In Paradigm’s work with the Saint Louis Symphony Orchestra (SLSO), we utilized Tessitura’s TNEW e-commerce platform to create a seamless user experience within their WordPress website. TNEW interfaces with Tessitura’s database directly, creating an API interface and pulling event, ticket and donation data directly into the site. This creates a fully customizable ticketing experience, which includes the SLSO branding and secure transactions.
Our Approach to Tessitura Software Integration
For 30 years, we have helped clients address complex software integration challenges. Our technologists and software engineers transform issues into solutions that make ticketing and customer data easier to manage.
With our expertise in Tessitura software, Paradigm understands its key role in making arts and cultural experiences more accessible. For SLSO, we customized their experience through API integrations for email marketing, data segmentation, constituent management and e-commerce.
Our Role with Arts and Cultural Institutions
From museums to mesmerizing performances, arts and cultural institutions offer wonder and mystery to every audience member. When working with Tessitura software, we help our clients manage the complexities of the integration process. Our team will help your arts or cultural institution to:
- Define your integration goals
- Address your user experience needs, such as ticketing, events or branding
- Ensure a seamless transition between your primary site and Tessitura software
- Develop and test your integration
- Launch and monitor the integration
- Conduct ongoing maintenance and optimization
In each stage of the process, our team delivers a seamless Tessitura integration to ensure optimized user experience and site performance.
Work with Paradigm
Paradigm has partnered with iconic organizations like the SLSO, the Muny, the Gateway Arch and the St. Louis Art Museum to enhance online ticketing, streamline internal systems and elevate user experience.
Contact Paradigm to get started on your next Tessitura project.
