The Opportunities in Analytics Strategy

Understanding Consumer Behavior

Many businesses understand that data shows what is happening on a website, such as page visits or contact form entries within a given period. What many fail to consider is that data reports translate into a larger story. Every data point reveals why consumers act the way they do. The right metric combination demonstrates what attracts them, what sends them away and what their ultimate needs may be.

An overwhelming majority of businesses cite confusion with traditional data tools. These tools provide an expanse of numbers, but no straightforward explanation of their implications for your business and consumer base. Having a trusted marketing professional in your corner who can interpret the data and explain how it tangibly impacts your brand is vital in today’s data-driven world.

An analytics strategy allows the experts at Paradigm to provide valuable insight to you — further improving your data literacy and consumer understanding over time.

Setting Your Marketing Goals 

To set marketing goals, you must first analyze your overall achievements by pooling data from multiple sources, such as Google Analytics, Google Ads, social media platforms and keyword analysis platforms. To the untrained eye, the compiled numbers may seem random. Yet, they interact to convey your success rate in various areas of your business initiatives. Our reports pinpoint the areas worth improving, the successful tactics to continue and the specific goals to spotlight in future reports.

An analytics strategy may center around specific, set goals such as boosting brand awareness, improving blog readership or increasing domain authority. We may select and group datasets according to your goal, allowing us to determine our success rate.

For example, imagine that your goal is to improve domain authority. We would likely assess metrics such as top traffic-providing keywords, keyword rankings, organic traffic, backlinks and authority score. Instead of examining one metric, this tactic puts the related metrics of a specific goal under one lens. Our approach considers multiple datasets and how they impact the focus topic.

Making Data-Informed Decisions 

Your analytics strategy allows us to track the performance of your marketing initiatives and inform the next best move — whether that is expanding notable efforts or discontinuing ineffective practices. For example, your data may reveal that your web traffic spiked for one day. In context, this may have been a time you posted something engaging on social media. This data would prompt us to consider creating similar posts more often — further funneling traffic to your website.

Data considerations help you stop efforts that are failing and swap them for ones that show promise. Yet, some assume that we rely on a singular source. While Google Analytics is useful, it’s only one piece of the puzzle. Keyword analytics via sources like Semrush can pinpoint why a particular webpage is succeeding. Additionally, there’s value in using behavior analytics tools. Traditional data supplemented by tools such as Hotjar mouse tracking and customer feedback surveys may yield a dynamic report of your performance. These insights empower you to make uplifting decisions for your brand and tailor marketing activations to your consumers.

Take a Step Toward Data-Driven Opportunities

An analytics strategy gives you an edge in the realm of consumer understanding and overall business growth. Paradigm utilizes reports to create real-time change for your business and align data points with your overarching goals. Together, we work to transform your data into actionable results, favorable outcomes and lasting data understanding. Contact our team to start your content strategy and analytics strategy today.