Can’t seem to identify that pesky insect or the weed variety that’s sucking the life from your plants? We have just the mobile app for that, and weed love to help you!
Spectracide App Design and Development
Spectrum Brands has committed to making products that serve people. As such, the brand invested in technology to help customers make better decisions about what products they use.
The Bug & Weed Identifier by Spectracide® App was developed to guide customers to appropriate solution based on a few simple questions. Over time however, updates were made to enrich the user experience, such as dynamic content seasonal color schemes.
The primary design objective was to make the app more user-friendly and guide users to a solution without them requiring them to know too much about their problem. This required narrowing identification down to a few simple questions and filtering pests based on the answers.
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New Features in the App
Frontend features include simplified navigation, improved pest finder, dynamic content, social media integration, enhanced “ask an expert” functionality and simplified online location or purchase. Backend features focused on providing timely information to customers through a simple CMS. This enables real-time updates content as well as product and retailer data.
An Integrated App Development Approach
From the outset, we took an integrated development approach. Our Creative and Tech Teams worked closely to determine how to logically display and navigate information. We also set (and adhered to) a series of three-week “sprints” that kept development on track. Frequent check-ins and milestones ensured that if any problems arose, none persisted for long.
We knew from past experience that large and changing datasets often present a challenge for clients. Consequently, we requested data early and communicated frequently to ensure we had the current information. This version of the app represents a major overhaul in the way data is managed and delivered to the app.
Contact Paradigm
We love helping brands break new ground by developing dynamic mobile apps, among other things. If your business wants to make an impact on your audience, or if you’ve got the next great app idea, let’s chat.
We’d love to hear from you.
