Digital Marketing

Putting you in front of your target audience

A successful digital marketing strategy must encompass all aspects of your brand – from brand identity to messaging.  You need a firm that has a talented graphic design team to create custom social media graphics (cover photos, event promotions, etc.), a tech savvy group of SEO & SEM wizards that can develop the best inbound marketing strategies to get your business found on search. If this is supplemented with dedicated copywriters to ensure your messages coincide with your brand identity, then you have yourself a perfect group of digital marketers. At Paradigm, that’s exactly what you will be able to expect.

Social Media Marketing

Our social media marketing approach is to enhance your social media platforms with:

  • Search Engine Optimized Content and Message Strategy
  • Editorial Calendaring
  • Interface Branding
  • Profile Templates for Linkedin
  • Custom Application Development for Facebook
  • Website Integration
  • Ad Campaigns

We customize your social media profiles to make them stand out from your competitors. In other words, we are the Facebook, Twitter, Google+, Linkedin, YouTube, Instagram, Snapchat, and Pinterest guerrilla warriors you’ve been looking for. Contact us for information on custom graphics for your social media profiles.

Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

Poor search engine position and unrefined search descriptions cause customers to visit a competitor’s page instead of yours; missing out on opportunities to capture your target market online is no longer optional.  Optimizing your website correctly entails more than slapping a few keywords here and there. Search engine optimization requires strategic planning, implementation and analysis.

SEO / SEM strategies are not a one-size-fits-all solution and much like the evolution of Responsive Web Design, SEO is also adapting to the rapid influx of mobile searchers.

SEO for Mobile

Mobile-specific SEO strategies are emerging and our forward thinking, innovative team is at the forefront in this change.  At Paradigm, we don’t just follow high level trends; we research and apply the intricacies of why and how search engine optimization is advancing.

Our SEO services encompass all aspects of the search experience – from research, content restructuring, Pay Per Click campaigns, business and online directory listings, to enhancing the user experience (UX) of the site.  The old saying goes “It takes a village” and at Paradigm our Creative, Strategy and Technology departments collaborate to develop the most comprehensive and innovative inbound marketing solution for your online presence. Contact us to learn more about:

  • Keyword Development
  • Site Architecture and Nomenclature
  • Inbound Linking Strategies
  • Local Search
  • Pay Per Click Campaigns
  • Mobile SEO
  • Content Strategy
  • Google Analytics

Email Marketing

Paradigm will help you establish, or enhance email marketing systems to allow you to maximize direct marketing opportunities. We will also help you explore cost-effective options to increase website traffic and effective communication with clients and prospects on an ongoing basis.

Our email marketing strategies include:

  • List management and segmentation
  • Content and messaging strategy for improving open rates and click throughs
  • Branded Templates featuring mobile-friendly responsive designs
  • Analytics tracking and A/B testing

Contact us if you need help sharpening your message and delivering quality content to your audience.