Content Strategy + Copywriting
Given the rise of search engines and social media with regards to reaching targeted audiences, an engaged user base could be a click away from your website at any moment. We believe sharing expertly crafted content is one of the most effective ways to spark conversations with your targets that bring them closer to your brand.Whether you produce blogs, podcasts or videos, great content is one of the most important facets of marketing today.
We start our content strategy by identifying areas where your company can establish itself as a destination for relevant content. From there, we’ll develop a plan that aligns with your brand strategy. This puts us on track to concept, write and promote enagaging content to channels where your audience will see it. Our content strategy services include:
- Blog writing
- Website content
- Email content
- Social media posting
- Print advertising
- Landing page content
- Video content
- Explainer videos
At the beginning of each month, we’ll deliver a list of proposed blog topics along with a list of assets we need from you in order to bring them to life. Depending on the topic, these might range from images of your products to a 30-minute time slot where we’ll interview you about a unique area of your business.
Content Discovery + Marketing Integration
Our content strategy is robust and optimized to fulfill two important aspects of content creation: user engagement and expertise. Before we publish your first blog post, we’ll conduct an extensive review of your company, your audience and your industry in order to develop a content strategy that integrates into your ongoing marketing efforts. This strategy will guide the writing style of your posts as well as the topics they’ll cover.
As we put together monthly blog calendars, we’ll identify thought leaders within your organization and feature their expertise on your blog through interviews, quotes and opinion pieces. We’ll also look to your industry and cover any emerging news or technology as they pertain to your audience. This process ensures we are providing users with content that will be both informative and exciting.
Finally, we will integrate this content with other marketing efforts, such as social media or email marketing. With your new, shareable content, this integration will help to build a raving fan base that will push your business to the next level.