Amplifying Go Raise Dough Through Website Redesign Services

1. Preparing for Expansion

Go Raise Dough has evolved since its inception, yet its identity had yet to reflect its innovative spirit. As a precursor to its new website, Paradigm restructured Go Raise Dough’s branding to emphasize its purpose: innovating age-old fundraising practices. 

With a distinct voice and visual presence in hand, we collaborated with the Go Raise Dough team to establish expectations for national expansion. The brand’s reasons for a website redesign were as simple as its online fundraising software: increasing visibility, distinguishing the platform and driving action.

2. Setting a Strategy 

Before starting content creation, Paradigm devised a site architecture aligned with the brand’s goals. Our strategists delegated pages to raffle types, raffle tools and organizational information to facilitate ease of navigation and discovery. 

From there, we turned our attention to search engines. Go Raise Dough wanted to use Paradigm’s website redesign services to increase national visibility. However, the team didn’t want to neglect its existing regional audience in St. Louis. 

Our strategists responded by identifying local and industry-specific keywords that would be incorporated throughout content naturally — helping the brand rise in the rankings. 

3. Crafting the Content 

Go Raise Dough’s branding process revealed that fundraising teams often struggle with logistics and engagement. As such, our copywriters rooted website content in three key qualities: simplicity, storytelling and fun. 

Our content emphasized that streamlining processes did not mean sacrificing success. Rather, by using Go Raise Dough, fundraising teams could improve results while minimizing the time involved. 

Fundraising games took center stage in our story to emphasize that “fun” should remain at the forefront of fundraising. Our copywriters leveraged unique features, such as tracking measures, for added brand distinction. Finally, we utilized social proof to strengthen the narrative, with statistics that showed significant returns and testimonials that cited a positive experience. 

4. Developing the Design

Our storytelling had established a baseline for Go Raise Dough — so the next stage of our website redesign services focused on encouraging action. 

Color contrast became key to driving user conversion and engagement. Vibrant blues and greens stood out from a background of whites and grays, drawing eyes to learn more and get started. For added visual interest, our designers also expanded the brand’s color palette with teal and mint green iconography. 

Our designers also focused on the faces behind each fundraiser. Bright photography highlighted thriving community members at schools, sporting events and more. Their smiling faces reinforced that Go Raise Dough has a concrete impact: inspiring both fun and community fulfillment. 

5. Widening the Net 

Though the website was complete, Paradigm seized the opportunity to increase impact. Our copywriters and strategists collaborated to plan blog content that highlights platform features, client successes and fundraising industry tips. 

This valuable blog content will empower the brand to continually add organic keywords to its repertoire. Given consistency and time, Go Raise Dough will achieve its goal of captivating emerging fundraiser audiences across the U.S.

Paradigm’s Website Redesign Services 

Our website redesign services for Go Raise Dough’s set the tone for a new era of online fundraising. We are proud to have played a role in the brand’s evolution and look forward to the next chapter of our partnership. 

There are many reasons for a website redesign  — as a full-service digital marketing agency, we’re well equipped to tackle them all. Contact our team below to start your website today.