Building a B2B Website for ReconSmart
06.24.25
The best tools stem from an inside perspective. ReconSmart is an auto-reconditioning application built by and for recons. The application advanced the pre-owned automotive industry — yet the brand still needed an online presence. Discover how our B2B website development services brought ReconSmart online.
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The Roadblocks
Getting pre-owned vehicles road-ready may feel like driving in circles. Car dealerships juggle multiple teams, touchpoints and timelines during the repair process — leaving extensive paperwork in their wake.
ReconSmart software centralizes communications for the benefit of reconditioning teams and dealerships. The brand had successfully established customer partnerships in St. Louis. However, as ReconSmart looked to expand across the U.S., it recognized one major hurdle: the brand needed a marketing website.
The Repairs
Paradigm stepped behind the wheel to bring ReconSmart online. In the process, we helped the brand achieve the following objectives.
1. Credibility
After encountering new prospects, their first course of action will be looking at your brand. As such, ReconSmart’s website needed to explain what it does, who it serves and why it is trusted.
Paradigm’s B2B website development services started with a story. Our copywriters wrote with dual audiences in mind: reconditioning technicians and car dealerships. The resulting pages targeted each audience. Listed benefits were specific to either side of the reconditioning process, such as invoice control versus price transparency.
Through automotive content marketing, we emphasized that the ReconSmart team is well-versed in the auto-reconditioning process. All of the features were born from insider knowledge, yielding an application that is simple, sleek and worthy of trust from recon pros.
2. Captivation
Business growth relies on generating attention and action. However, as first impressions are predominantly visual, ReconSmart’s website needed to look as sleek as its software.
The next stage of our B2B website development services was design. Our designers crafted a brand palette of deep blue, rich white and pale blue. From there, all imagery adopted a cool tone — showcasing teams at work while reinforcing cohesion. Visual nods to the application, such as illustrative icons and tab shapes, also speckled the site.
Once implemented by our developers, the website had an aesthetic appeal that encouraged visitors to stay on the page. Visual aids draw eyes to take action, whether to learn more or contact ReconSmart for a free demonstration.
3. Expansion
Being based in St. Louis, ReconSmart could only go so far to connect with prospects. Paradigm’s B2B website development services needed to create an effective business generation tool.
Our strategists devised an SEO strategy with high-value keywords specific to the auto-reconditioning industry. The selected keywords were woven naturally throughout the content, ultimately making the website an engine for visibility.
Automotive content marketing empowered the ReconSmart team to tap into new markets without the additional time and resources needed for prospecting.
The Result of ReconSmart’s B2B Website
By partnering with Paradigm, ReconSmart made its online debut with confidence. The brand now has a reliable platform to direct prospects to — and inspire new connections along the way.
ReconSmart is just one of many websites we’ve launched over the past 30 years. Our B2B website development services have touched nearly every industry, from manufacturing to community fundraising. Keep up with Paradigm’s latest projects on our work page.
