Go Raise Dough: Rebranding a New Way to Fundraise
06.11.24
Remember the days going door to door to raise raffle tickets for your kid’s sports team? Or, those late nights at high school phone-a-thons? We have all experienced a time when we needed to raise money for what we do or care about…but what if it could be simpler? That’s where Go Raise Dough comes in.
As an online fundraising company, Go Raise Dough has made fundraising easy for schools, sports teams, churches and more for many years. But, they were looking for a partner to help refresh its brand and share its story with new markets.
Mobilizing Messaging
With discovery sessions complete, our copywriting team got straight to work. Our brand positioning process empowered us to uncover what makes the brand unique and why it stands apart from the competition. As an online fundraising company, we uncovered an internal desire to transform community fundraising, utilize technology and form instant connections among those who support a common mission.
We framed the brand as an “Angel” who serves a higher purpose and guides others toward their highest potential. Our decision stemmed from the team’s passion for serving communities and making the stress of age-old fundraising practices simple with effective digital strategies. With these qualities in mind, our copywriters summarized the organization’s message in one direct yet inspirational promise for all who encounter its services — Reimagine Your Fundraising.
Inspiring Identity
Paradigm’s designers were influenced by heartfelt messaging and a desire to modernize the brand’s look and feel. The organization’s logo needed to convey transformation, growth and personal connection. The new logo not only shines a light on its own purpose of making fundraising simple but it also represents a level of compassion and dedication to all they assist through the fundraising platform.
The logo emerged as a vibrant green heart symbol with three lines showcasing upward growth. Its stark color is easy to spot in a crowd, but also conveys a sense of connection. Go Raise Dough places care into its work for its partners as well as the communities it fundraises for. Additionally, the colors emphasize a direct representation of the physical dollar. This choice is a nod to the funds organizations strive to raise in partnership with Go Raise Dough’s online platform.
Growing into New Markets
Go Raise Dough’s new branding will propel it into a new era for its online fundraising efforts. Today, they have implemented this branding into presentation materials, business cards and more. As they move forward, we hope this new messaging and identity will inspire others to reimagine their fundraising goals. More than that, we hope they will partner with Go Raise Dough for insurmountable growth in their next online raffle.
To learn more about this project, visit our Go Raise Dough work page.
