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Stories

Time to Hit Refresh?

“If it ain’t broke, don’t fix it.” The age-old adage often holds true in life and in business—but it isn’t without flaws. For one, how do you know something ain’t broke? Think about your brand. Even the world’s most…

Built for Life: Brand Identity for Hastings + Chivetta

You never forget the first steps you take on your college campus. Each step fills you with pride for where you are and ambition for what’s to come. Those feelings aren’t by accident. Teams of architects, designers and engineers…

Hufford’s Jewelry Named to 2017 LogoLounge

Hufford’s Jewelry Named to 2017 LogoLounge The best logos stand for themselves. They need no introduction, no accompanying text. They make emotional statements that resonate with viewers on a deeper level. We’re always so proud to partner with clients…

4 Questions You Should Ask About Your Branding

Your branding and brand message are the most personal aspects of your business. It is how you are introducing your company to the world. Every company can make their branding great, but arriving at success can be full of…

LogoLounge 9, Here We Come!

When you love what you do the results pretty much speak for themselves. That’s a motto we’ve always hung our hats on, and have found that creative branding and logo design do a great job of literally embodying that…

Beauty Restored – Rebranding Huffords Jewelry

One particular approach that we take in our rebranding projects at Paradigm is to merge heritage with modernism. There’s a richly distinct, imperative value in upholding tradition that we like to preserve, especially when it comes to our more…