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Unleash Your Higher Potential.

When it comes to marketing your university, there are many audiences to reach, recruit and retain.

Paradigm offers a range of solutions that effectively engage and grow your institution’s broader community while also keeping your mission and values top-of-mind.

Partner with Marketing Experts

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01

Need print that speaks volumes?

Print marketing is a powerful tool in communicating your institution’s mission, values and successes. Sophisticated, branded print materials can:

  • Provide a lasting physical connection
  • Showcase achievements
  • Engage alumni and donors
  • Boost recruitment efforts

By investing in print, you enhance your outreach, reinforce your message, and foster meaningful engagement across your university community.

 

 

Bring your message to life.

Paradigm excels in creating stunning print marketing materials tailored for academic institutions. Our past work with Saint Louis University has included:
  • Branded Annual Reports
  • School Publications
  • Brochures and Magazines
  • Academic Materials

Our creatives balance design, messaging, and tradition to produce print projects that are not only visually compelling but also deeply aligned your institutional goals.

See Our Print Work

02

Celebrating each identity?

Distinct branding for each school within a university can enhance identity and pride among students and faculty. By developing unique visual branding for each program, your university can:
  • Cultivate a sense of belonging
  • Highlight your diverse programs
  • Attract prospective students
  • Engage with alumni and donors

However, many universities share the challenge of balancing overall brand with diverse school identities. That’s where Paradigm comes in.

Showcase distinct schools.

Our agency recognizes that a comprehensive branding solution for any university should also consider that institution’s unique programs. Cohesive strategy between the two will enable you to:

  • Empower schools to safely self-market
  • Unify visual assets for each school
  • Prevent dilution of the university’s brand
  • Elevate each program’s market presence

Partner with Paradigm to achieve a powerful, unified presence that resonates with key stakeholders.

See Our Branding Work

03

Could your space be doing more?

By reimagining underused spaces, thoughtful environmental design can create iconic campus features that:

  • Upgrade university aesthetics
  • Evoke engagement and reflection
  • Reinforce your educational mission
  • Honor important people or events

Inspire students and faculty with a captivating reminder of the values that define your institution. Explore our solutions in environmental design.

Create environments that inspire.

Our team specializes in transforming blank spaces into meaningful, engaging environments. We work with installation vendors to leverage multiple materials and create visual experiences like:

  • Donor walls to honor supporters
  • Historical timelines to celebrate heritage
  • Mission walls highlighting core values
  • Large-scale murals to showcase impact

Let us bring your campus to life with with dynamic and purposeful designs created to inspire.

See Our Environmental Work

04

Diving Deeper into Digital?

As an institution committed to innovation, service and excellence in education, guiding your school through the evolving landscape of digital media may involve:

  • Elevating your website performance
  • Optimizing your digital experiences
  • Connecting with your audience online
  • Standing out against your competitors

Partnering with experts in higher education marketing ensures your university will remain at the forefront of education and digital innovation.

Maximize Your Online Presence.

A detailed assessment of your current digital practices sets the tone for the strategy we’ll help you build and execute. Projects that our team is equipped to deliver for institutions in higher education include:

  • Designing and developing school portals
  • Updating an outdated university website
  • Sharing your message with social media
  • Running digital ads for school initiatives

Whatever tactics your specific circumstances call for, rest easy knowing your digital marketing will be easy to implement and understand.

See Our Digital Services
As we approach 30 years as a proud St. Louis marketing agency, it’s been a true honor to partner with our local Jesuit institution, Saint Louis University. I invite you to take a look below at some of the impactful work we’ve done with SLU over the years.
- Jeff Johnson, COO, Paradigm New Media Group

Grow with Confidence

Connect with a marketing agency that has proven success in tailoring its solutions to universities.