Lessons Learned: Paradigm’s 2024 Year in Review

SLU School of Science and Engineering 

Our latest publication with Saint Louis University revealed transparency is vital amid change. 

SLU’s new School of Science and Engineering merged four departments from the College of Arts and Sciences with all disciplines previously housed in the Parks College of Engineering, Aviation and Technology. The strategic move united related disciplines for the sake of collaboration. Yet, many remained cautious, worrying the restructure would detract from their own area of study. 

The Billiken Blueprint emerged as a way to introduce the School to an expansive community. We set off to reassure them through stories of students, faculty and alumni continuing a legacy of excellence. The publication reframed outlooks in the community: The new School of Science and Engineering would further progress rather than hinder it. 

For more on Paradigm’s publication marketing in 2024, visit the School of Science and Engineering work page.

Go Raise Dough 

As part of our 2024 year in review, we’re revisiting a branding project that reminded us the simplest solutions are often right under our noses. 

Go Raise Dough is an online fundraising platform for schools, sports teams, churches and beyond. It effectively digitized the door-to-door fundraising many grew up with, yet, as a relatively new organization, it required distinction. Go Raise Dough sought a brand that would emphasize its value and lead to digital marketing transformation in the future.

Our team identified a central desire to transform fundraising through the power of technology and community. We condensed this passion into one key phrase that embodied organizational goals: Reimagine Your Fundraising. The logo came easily from there: the vibrant green heart symbol mirrored its care for the community and ability to foster upward growth. 

Visit our blog to discover Go Raise Dough’s brand marketing in 2024 — and stay tuned for more on Go Raise Dough’s upcoming website.

Sunnen Products Company 

As Sunnen’s full-stack digital marketing agency, we discovered the best celebrations start by honoring the past. 

Sunnen celebrated 100 years of business in 2024 — but rather than focus on the present day, we realized there were stories worth retelling through digital marketing transformation. Our web developers crafted a side-scrolling microsite that covers everything from early days on the road to international expansion. Links to more in-depth web pages speckle the timeline, encouraging all users to delve further into the past.

For a breakdown of our anniversary marketing in 2024, visit our 100 Faces of Sunnen blog. 

Ridgehouse Companies 

As part of our 2024 year in review, we’re revisiting how a long-time client taught us luxury comes in many forms. 

Ridgehouse Companies’ latest property, Somerset, needed to embody luxury beyond the expected visuals and phrases. Our team had branded many Ridgehouse properties before, but this one needed to stand out in the up-and-coming Glendale area. We needed to put ourselves in the community’s shoes to view luxury with fresh eyes. 

We looked past amenities to see what the property truly offered its residents. It was a sanctuary in the middle of a bustling city — fostering excitement and ease. For residents, Somerset provides an Oasis at Home. This realization gave way to design and messaging centered around the duality of luxury.

For a complete look at the Somerset brand, visit our creative branding spotlight. 

SLU School of Education 

Saint Louis University School of Education’s environmental marketing in 2024 showed us that memories can motivate. 

The School challenged us to pull stories from its archives and share them in its halls. Our design team crafted a historic timeline highlighting each decade by the moments that defined them. The final wall wrappings retold stories of note while grabbing attention through 3D elements, vibrant colors and archival imagery. 

The final result provides a profound reminder for future educators: One day, you too will go down in history. For a comprehensive design breakdown, visit our Heritage Wall blog.

Gateway Arch National Park

As the Gateway Arch’s full-stack digital marketing agency, we learned the value of seeing a familiar setting from a different lens.

To strengthen its marketing in 2024, we coordinated photoshoots to spotlight different elements of Gateway Arch National Park and its attractions. Notably, our team paid extra attention to the riverboats. The results showcase that while the skyline stays the same, our perspectives can change from the water. 

Check Paradigm’s blog for updates on the Gateway Arch’s website and digital marketing transformation efforts. 

Concluding Our 2024 Year in Review

It’s only fitting that our 2024 year in review ends with a note of gratitude. To all of our clients — thank you for making 2024 exceptional. We’re proud to maintain strong connections that expand our knowledge. In the end, the lessons each of you imparted through marketing in 2024 helped us help you. 

Have a lesson for us in the new year? We’re ready when you are. Partner with Paradigm to start growing together.