Mobilizing Messaging
With discovery sessions complete, our copywriting team got straight to work. Our brand positioning process uncovered what makes the brand unique and why it stands apart from the competition. As an online fundraising company, it aims to transform community fundraising, utilize technology and form instant connections.
We framed the brand as an “Angel” who serves a higher purpose and guides others toward their highest potential. Our decision stemmed from the team’s passion for serving communities and making the stress of age-old fundraising practices simple. With these qualities in mind, our copywriters summarized the organization’s message in one direct yet inspirational promise: Reimagine Your Fundraising.
Inspiring Identity
Paradigm’s designers were influenced by heartfelt messaging and a desire to modernize the brand’s look and feel. The organization’s logo needed to convey transformation, growth and personal connection. The new logo highlights its goal of making fundraising simple while also conveying the care the fundraising platform provides.
The logo features a vibrant green heart symbol with three lines that show upward growth. Its stark color is easy to spot in a crowd and conveys a sense of connection. Go Raise Dough puts care into its work for its partners and the communities they fundraise for. Additionally, the colors directly represent a physical dollar. This choice nods to the funds organizations raise through Go Raise Dough’s online platform.
Growing into New Markets
Go Raise Dough’s new branding will propel it into a new era of online fundraising. Today, they have implemented this branding into presentation materials, business cards and more. As they move forward, we hope this new messaging and identity will inspire others to reimagine their fundraising goals. More than that, we hope they will partner with Go Raise Dough for insurmountable growth in their next online raffle.
To learn more about this project, visit our Go Raise Dough work page.
