Brava Lubricants
Brava Lubricants has built the best motor oil brand that provides only the highest quality synthetic oils for cars, industrial engines, performance racing vehicles and more. Developed at a plant in Puerto Rico, Brava exceeds the standards of high-performance lubricants and gives you the power to fuel your vehicles and ambition.
Read on to learn how Paradigm became an oil and gas marketing agency for the brand.
Role
- Website Design
- Website Development
- Copywriting
- SEO Strategy
Industry
- Energy
- Sports
- Manufacturing
- Transportation
Challenge
Brava needed a brand-new website to showcase its cutting-edge performance, premium products and long-standing passion for motorsports. The team sought new engine oil marketing ideas, including creating an online presence that mirrored the brand’s innovative spirit and positioned it as a leader in the motor oil industry. Through our experience with digital marketing for manufacturers, Paradigm brought together eye-catching graphics, inspiring copy and SEO strategies to build strong brand awareness and drive traffic to the new site.
Our Work as an Oil and Gas Marketing Agency
Website Content
Paradigm understands that copy is a valuable aspect of digital marketing for manufacturers. After being tasked as their oil and gas marketing agency, our copywriting team produced website content that sparks excitement and matches the innovative spirit of Brava’s brand.
By activating our collective engine oil marketing ideas, our team positioned the brand among the list of large motor oil and lubricant companies. Website copywriting emphasized innovation, performance and purity — captivating all levels of their audience in Puerto Rico and beyond.
With years of experience in content marketing for manufacturers, Paradigm focused on producing a cohesive story across all pages of the website. By blending Brava’s revolutionary mindset and vivacious energy together, our skillset with content marketing for manufacturers produced storytelling that encompasses its catalog of products, on-site testing laboratory and top engine performance.
Website Design
Design is yet another important element derived from an expert oil and gas marketing agency. Brava desired a website that incorporates a bold design with interactive video elements and straightforward navigation. Through the use of the brand colors of orange, purple and black, the design complements the energetic spirit of performance racing and makes it easy to explore the product catalog.
We understand that content marketing for manufacturers is extremely important. We placed photos of Brava’s racing team, diverse product lines and laboratory testing capabilities to lean into the brand’s expertise in developing the purest base oils in the world. Through our experience with digital marketing for manufacturers, we built a website that showcases high-quality products and draws users into the overarching Brava experience.
SEO Strategy
Brava Lubricants wanted a fresh start that would make a bigger impact within the industry’s search engine results page, needing a knowledgeable oil and gas marketing agency that has experience with digital marketing. Our team researched and artfully wove in motor oil, elite racing and automotive keywords to tell Brava’s story to both the user and search engines.
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