Cor Jesu Academy

An all-girls high school sets the foundation and direction for the rest of a young woman’s life. For Cor Jesu alumnae, that foundation is one of love, community and curiosity. The direction? Upward.


  • Branding
  • Web Design
  • Print
  • Digital Marketing
  • Video


  • Education
  • Nonprofit
Two girls working on STEM projects at Cor Jesu Academy.


Cor Jesu is a private, Catholic, all-girls school in St. Louis, founded in 1956. Combining a college-preparatory curriculum and a vibrant Catholic spirit, Cor Jesu is a destination for students throughout the region seeking a well-rounded education among high-achieving peers.  

Well-aware of an increasingly competitive market, Cor Jesu approached Paradigm to reimagine its admissions marketing and help bring more of St. Louis’ best and brightest students into its halls.

The mosaic that welcomes you to Cor Jesu Academy hangs in the school's lobby.



Our branding work centered around one question: what distinguishes a Cor Jesu graduate? We asked faculty how they engage in the classroom. We asked students what they love about coming to school. And we asked parents why Cor Jesu was the right fit for their daughters. Although we heard dozens of reasons why a Cor Jesu student is special–her tenacity, her curiosity, her loyalty–one spoke louder than any other: her heart.

Our messaging stemmed from the idea that a Cor Jesu student is All Heart, and that she will use that heart to transform the world for good. We designed a new mark specifically for Cor Jesu’s admissions marketing. This heart, with colors lifted from the iconic mosaic displayed in the school’s lobby, is built with mathematically perfect arcs, nodding to the school’s emphasis on academic rigor.

All Heart | Cor Jesu Academy
Paradigm designed a printed viewbook for Cor Jesu Academy that ties in with the microsite that we designed and developed for additional lead generation.


With the brand established, we strategized an end-to-end admissions funnel for the prospective Cor Jesu student to experience it. From the moment a student discovers the school to the moment she applies, we considered how each touchpoint would inspire her to take the next step. Our two key deliverables, a viewbook and a microsite, were designed in tandem with connectivity in mind.

The cover of the Cor Jesu Academy viewbook proudly shows the new All Heart branding.


A viewbook is one of a high school’s greatest marketing assets. It’s the first touchpoint for many students and their parents, so its contents are responsible for setting the tone and illustrating how that school stands out from the rest.

For Cor Jesu’s viewbook, we broke away from traditional templates and chose a square-format book that’s sure to stand out in a stack. The book’s contents are thoughtfully organized into five chapters that unite Cor Jesu’s core values with our All Heart message: The Hearts of Faith, Education, Integrity, Community and Service. In each chapter, we included a URL to the microsite encouraging readers to continue their exploration online.

Interior shot of the Cor Jesu viewbook: The Heart of Faith.
Interior shot of the Cor Jesu viewbook. The Hear of Education.
Interior shot of the Cor Jesu viewbook. The book features calls to action, leading readers to learn more on the All Heart microsite.

Inside, close-up shots of the heart mark create a playful, yet geometric layout that evolves with every page. No two layout spreads are visually alike, as each close-up delivered new ways to present photography, copy and statistics. The heart mark in its entirety is finally revealed on the back cover, a fitting bookend for curious readers.

The back of the Cor Jesu viewbook features the All Heart logo, a clever reveal at the end of an exploration of shapes throughout.
Students working in class at Cor Jesu Academy. Classrooms feature the latest technology for improved collaboration and accelerated learning.


Our strategy provided a focused user experience for prospective students and parents, so the new microsite works in tandem with Cor Jesu’s primary website. This gave us the flexibility to apply the viewbook’s unique visual style and ultimately create a more streamlined experience for our audience.

The Cor Jesu microsite features five core values, including Integrity featured here.
On set at Cor Jesu Academy, while interviewing Kathleen Pottinger for the Cor Jesu videos.

The microsite mirrors the viewbook’s structure and tells Cor Jesu’s story through the five hearts. Each page opens with a stunning photo and an invitation to see one student’s experience in that area. We directed and produced a series of videos featuring the students, faculty and alumnae that make the Cor Jesu community so warm and welcoming.

On set at Cor Jesu Academy during video production. Here, we interview Kaitlyn Esson and discuss the Heart of Education.
On set during the Cor Jesu Academy video shoot.

As a supplement to the viewbook, the microsite explores these topics in greater detail. The academics page, for example, lists all departments at Cor Jesu as well as their most notable course offerings.

Throughout the site, we include lateral links and calls to action that keep users moving closer to our ultimate goal: contacting Admissions to schedule a visit. Whether that’s through scheduling a tour, arranging a shadow day or registering for an open house, the microsite delivers a clear path for users to do so.

The Cor Jesu microsite features interactive graphics that keep users engaged while allowing them to learn and explore.
Pages from the Cor Jesu microsite feature a dynamic and customizable layout.

Digital Marketing

The microsite went live just as Cor Jesu was preparing for its first Archdiocesan High School Night. This was a first for Cor Jesu, and a huge opportunity to show students and parents what makes the school shine. Knowing that this event would put hundreds of our targets in one place, we developed a geo-fence campaign to promote awareness and capture contact information.  

Our geo-fence covered the entire Cor Jesu campus for that evening and the initial ad pointed users to the microsite. The retargeting ad, which ran for a month after the event, prompted users to take the next step and schedule a visit to Cor Jesu.

Geo-fencing advertising for Cor Jesu Academy lead users to Schedule a Visit.
Our geo-fencing campaign for Cor Jesu featured several pieces of creative, leading users to explore the microsite and encouraging visits.


In its inaugural admissions season, our campaign has made a tremendous impact on local eighth grade students as they select a high school and set a course for their future.

Have a project? Let’s talk.
  • 300 Visits to the Microsite in the first month
  • Over 5,700 impressions during the High School Night geo-fence and retargeting campaign



Conway graphic design and web design