Sunflower Development Group
Rebuilding history
Underneath the dust of every historic building is a story. The team at Sunflower Development Group is committed to unearthing that story — they just needed a property development marketing partner to give them a push.
Enriching communities through remembering their roots
CHALLENGE
Located in the heart of Kansas City, Sunflower Development Group made its name as the “grind it out” developers of historic buildings. The ones who take the tough projects head-on and aren’t afraid to let a little paperwork get in the way of progress.
However, the firm needed real estate developer marketing that would articulate its capabilities ahead of a nationwide expansion.
SOLUTION
Paradigm stepped in as Sunflower’s property development marketing partner. We created a custom website to showcase the firm’s ability to get a job done without any surprises. Our real estate brand strategy helped Sunflower position itself as a national leader in historic redevelopment and achieve tremendous growth in the Kansas City region.
Web Design
Conversations with Sunflower Development Group revealed a need to balance past and present.
The Sunflower team viewed their role broadly — seeing themselves not just as developers but as restoration specialists. In every building, they considered how restoring just a little history could enrich the surrounding community for years to come.
We were drawn to the idea of time and how it shapes people and their surroundings. Animated timelines on the homepage suggest remembrance and forward progress. Nodding to Sunflower’s true-to-history restoration process, we married historical and contemporary photography to represent Sunflower’s impact.
Our property development marketing designers chose a retro-inspired color palette that, like a historic building, took on new life with proper care. Bright blues and warm yellows complemented photos of neutral brick and stone. Blueprints and concrete textures added depth while mirroring the subject matter.
Content Strategy
People with big ideas, the kinds that revitalize communities, are searching for talented developers who share their vision.
As part of our real estate brand strategy, Sunflower’s messaging hinged on approachable expertise and eagerness. It speaks to its proficiency while elevating the conversation to how that proficiency drives client success. Calls to action, like “Tell us what you’re planning” or “Let’s get building,” skip the formalities and create a more active dialogue.
Our real estate developer marketing experts recognized that search engine visibility relies on content that answers questions and solves problems. So we developed a robust content strategy that would inspire similar content for Sunflower. Through consistent, engaging blogs, Sunflower positioned its team as experts in development, historic redevelopment and tax credits for construction projects.
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20%
increase in traffic after site launch
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11%
increase in new visitor traffic after site launch
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76%
increase in visitor retention after site launch
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Hastings + Chivetta
