Visitation Academy

Visitation Academy, commonly referred to as Viz, is a community of three schools committed to the education and enrichment of children and young women in St. Louis.

Role

  • Copywriting
  • Viewbook Design
  • Print Advertising
  • Email Marketing

Industry

  • Education
Brand development for Visitation Academy showed the ambition and drive of the girls who attend the schools.

The Challenge

Viz came to us for help designing their promotional viewbooks to showcase who they are to prospective students, parents and educators. With three schools under its Academy, they wanted viewbooks to speak to each level of education in their lower, middle and upper schools.

We designed the viewbook marketing materials for Visitation Academy, and each school's book featured a unique visual treatment designed specifically for that school's audience.

Our Approach

We moved to package three individual viewbooks inside one package, illustrating their shared connection to Viz. Featured in every book is a unique visual treatment we developed for the academy’s core message: Be — Be Who You Are and Be that Well. Our design team crafted vibrant spread designs, celebratory typography and fun graphic elements to highlight that every student’s unique gifts can shine at Viz. With this overall visual complete, we added flairs of personality to the academy’s three schools.

Lower School

Viz’s lower school nurtures young children through the joy of exploration. This imaginative spirit is reflected through the viewbook’s bright, colorful palette accented by patterns and minimalist illustrations.

Graphic design in Visitation Academy's lower school focused on imagery emulating discovery and exploration.
Celebrate Learning was featured in the messaging of Visitation Academy's lower school.
Each design element of the Visitation Academy viewbooks were carefully considered and thoughtfully designed.
Visitation Academy students were featured throughout the selected imagery for the viewbooks.

Middle School

Viz envisioned the middle school as a place for vibrant self-discovery and identification, guiding our use of bold typefaces and more abstract imagery.

Visitation Academy's middle school viewbook's messaging was ambitious and inspiring.
Symbolic ideas of leadership and other pillars of belief were shown throughout the viewbook's messaging.
Inspiring messaging featured in the middle school viewbook design included terms like "Spirit" and "Strength."

Upper School

Viz’s upper school builds on the foundation of its sister schools to prepare young women for college life and beyond. This refinement is expressed in the viewbook’s more cultured, realistic style.

The upper school's viewbook design features a more cultured design than the other Visitation Academy schools.
In the upper school marketing collateral design, we focus on inspiring imagery, encouraging young girls to be their true self.
In the upper school viewbook design, we focus on inspiring imagery, encouraging young girls to be their true self.
In the upper school viewbook design, we focus on inspiring imagery, encouraging young girls to be their true self.

Print Advertising

The strength of the “Celebrate” messaging established in the Viewbook led to a smooth transition into Visitation Academy’s print advertising and email marketing.

Print advertising and email marketing design took the launch of the new brand image to the next level.
Print advertising and email marketing design took the launch of the new brand image to the next level.
Print advertising and email marketing design took the launch of the new brand image to the next level.

Results

With a fresh creative direction supported by custom viewbooks, Viz schools are set to continue their growth and success as “The Place to BE” for some of the brightest young minds in St. Louis.

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