Huffords Jewelry

Huffords Jewelry Store – a St. Louis tradition – has stood the test of time for generations, as has its iconic logo mark – the driver with his horse and carriage. Through countless copies, scans, and appearances on Huffords’ business cards and gift bags – this trademark image has become fuzzy and distorted, showing its years.

Paradigm’s mission was not just to clean up the Huffords horse and carriage, but to refresh the brand’s image with an updated logo mark that would carry them through for generations to come, and a color palette that would be as recognizable, distinct, and refined, as the jewelry store itself.

  • logo design & branding
  • marketing / business collateral