Advertising + Media Strategy
Visit your favorite website and you’re sure to see banner ads for all kinds of goods and services. Think of these web banners as internet billboards, promoting your business to anyone who might be passing through. Unlike billboards, though, we can be far more selective in who sees your ad, when they see it and what happens after they see it.
Our team will evaluate your advertising needs and develop a media strategy that puts your ads in front of your target audience and gives them a compelling reason to click. Our favorite digital marketing strategies include:
- Pay per click (PPC) advertising – Google AdWords
- Email marketing
- Banner advertising
If finding the right place for your ads is half the battle, finding your target audience is the other. Geo-fences make it easy to display your banner ads to specific individuals within a specific geographic location. You can even target an area as narrow as a single city block.
Let’s say you have a big industry convention coming up. You could set up a geo-fence around the convention center so that attendees engage with your message right on the spot. We also use demographic and psycho-graphic targeting to send the ads only to those who fit your target audience. This marketing strategy is extremely effective in reaching your ideal demographic, wherever they may be.
Toward the end of your geo-fencing campaign, we’ll implement retargeting strategies to help bring engaged visitors back to your website with a new, compelling message. These ads will target people who clicked on your geo-fenced ad, but didn’t take any action, such as make a purchase or fill out a form. Engaging landing page copy and optimized Calls to Action (CTAs) will help turn your audience into new leads.