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Stories

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

User experience plays a crucial role, especially amid the COVID-19 pandemic

When User Experience Is the Only Experience

As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

To Someone, Every Business is Essential

We’re All Essential To someone, every business is essential. To the employee, it is the food on his table or the roof over his head. To the fourth-generation owner, it is the legacy of her forebears and hers for her children. To the…

Viral Marketing: How to Pivot During Coronavirus

Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…

How In-House Teams Can Work with Marketing Agencies

Why buy what you can build? That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…

The Basics of Data-Informed Marketing

Data: it’s the biggest buzzword to hit the marketing world in decades—and for good reason. Whether it’s the number of visits to your website or the number of products they buy on it, your web data offers wide-reaching insights…

Taking Notes with Cor Jesu

We’ve been at this branding and digital marketing game for over 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners,…

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