When User Experience Is the Only Experience

05.14.20

As designers and developers, we are constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What is the user thinking at this stage? And now that we’ve entered a time where the world exists almost entirely online, user experience will play a pivotal role in determining which businesses will succeed in the months ahead. Let’s look at three facets of user experience and how your business can improve on them during the coronavirus pandemic.

Ecommerce Design

The popularity and viability of ecommerce has substantially increased over the last few months. For businesses just now starting to take their operations online, that means greater competition. Simply having an ecommerce storefront isn’t always enough. Customers have more options now than ever, and even a slight misstep in the shopping process can send them out of your website, possibly never to return. Take this time to fine-tune your ecommerce experience by optimizing items like:

  • Product hierarchy + organization
  • Checkout processes
  • Email notification systems

Web Design

Even if your business doesn’t sell products online, your website remains a vital piece of the experience people have with your brand. Let’s say you’re a restaurant currently open for phone-in, curbside orders. You can expect your diners are visiting your website looking for information like:

  • What’s the latest menu?
  • How does the ordering process work?
  • How will you operate when local governments reopen?

If your customers can’t navigate your website with ease, there’s a good chance they won’t bother contacting you. Invest the time and effort into building a custom website that helps your audience find what they’re looking for, and helps you adapt to an evolving business model.

Search Presence

Search engines have become so essential to the modern web that they should be considered part of your brand’s user experience. Think about it: search engines make it possible for someone to read about your business, read recent reviews and even contact you—without ever visiting your website. Given the substantial increase in global search traffic during the coronavirus pandemic, we’re asking our clients to invest in their search engine optimization (SEO) by:

  • Updating their Google My Business account
  • Improving their website’s readability metrics
  • Optimizing their website’s text for search bots

The User Is Always Right

User experience is always a priority in marketing, but it’s typically one of several that we consider when planning websites and digital marketing efforts. However, given the current state of the world, experience design is playing an even greater role in determining which users come back to purchase, and which ones leave empty handed. Reach out to our team today and let’s start strategizing an industry-leading user experience for your brand.