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Screengrab of a page of the new Gateway Arch website on an apple laptop.

The Gateway Arch: A World-Class Website for an International Icon

As you drive through downtown St. Louis, it’s impossible to miss the gleaming structure in the skyline. The Gateway Arch has stood proudly over the city for over 50 years. Now with its national park status and multiple world-class…

Our Essential Website ADA Compliance Checklist

Building a website from scratch takes hard work to ensure it’s user-friendly, appealing and functional. Yet, one element is often overlooked. To connect with a wide-range audience, websites should be ADA compliant with Web Content Accessibility Guidelines (WCAG). To…

7 Tactics to Best Optimize Your Content for Zero-Click Searches

The rise of zero-click searches, better known as content that appears directly on search engine results pages (SERPs) without additional clicks, has transformed the search experience. Optimizing for zero-click content is crucial for brand visibility, yet many businesses do…

Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

“Show Me Data:” A Chat with Susan Pendergrass and Zach Lawhorn of the Show-Me Institute

Public policy isn’t born out of thin air. Instead, it stems from the influence of in-depth research and analysis. However, this foundational data comes in many forms, making think tanks across the country wonder: “How can we make the…

Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…

Tahira Begic, the inventory control manager of Baisch & Skinner.

A Talk with Tahira Begic of Baisch & Skinner

Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our team recently met with Tahira Begic, inventory control manager, to…

Ux design system tabs

The Benefit of Building with UX Design Systems

Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the scenes. UX design systems empower web designers and developers to…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

5 Benefits of Proactive Maintenance for Your Website

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

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