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The Chaifetz Center for Entrepreneurship: Revamping the “Wall of Fame”

Countless entrepreneurs credit Saint Louis University as the place where their journey began. The Richard A. Chaifetz School of Business successfully prepared them to tackle the business world, while encouraging them to use Jesuit principles to make a lasting…

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Share Your Story Through Dynamic Landing Pages

From product promotions to company announcements and milestone events, website content acts as a limitless vehicle for storytelling. Paradigm employs dynamic landing pages as a valuable digital marketing tactic to extend your brand. Yet, the true beauty of these…

How Paradigm Creates Engaging Website Content

As a strategic marketing and graphic design agency, we harness the power of visual content to keep users on each page. One way we ensure user experience is by creating engaging website content — unique design elements that divert…

How is Your Site Capitalizing on GA4 Reporting?

On July 1, 2023, the sun officially set on Universal Analytics in favor of a new analytics interface — Google Analytics 4 (GA4). While many businesses came to Paradigm as their GA4 agency before the migration deadline, those who…

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Make It Right: The Value of an ADA-Compliant Website

Accessibility means meeting the needs of everyone in your business audience, including those with disabilities. By making a few adjustments to your website and other digital mediums, you eliminate audience barriers and avoid potential legal complications. An ADA-compliant website…

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6 Tactics for an Effective Landing Page Strategy

Visiting websites has easily become a part of our daily routines. People will land on various pages, whether hidden on a website or not, and may not realize they actually encountered a landing page based on their recent search.…

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Invest in Your Platform: Hiring a Web Development Firm

The internet shifts with the wind. Web experts work hard to stay up-to-date with emerging developments and put them into action. Without the help of a web developer, your business may struggle to sift through the details — yet,…

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Considerations for Website ADA Compliance

The Internet provides unlimited access to its users, yet those with disabilities may find themselves barred from accessing a multitude of valuable resources. Nearly 15% of global citizens have a physical or mental disability, yet negligent web design practices…

9 Steps for Writing SEO-Friendly Blogs

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

What’s Your Type?

Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…

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