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Leveraging Tessitura Software for Arts and Cultural Institutions

Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…

Text graphic: "2024"

Paradigm Picks the Top 2024 Advertising & Technology Headlines

2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

Using Our On-Page SEO Services as a Brand Awareness Tool

Our clients often regard search engine marketing strategies and brand identity separately. Yet, as a marketing agency, we understand on-page seo is a service and a crucial brand awareness tool. Put simply, your website is a home base for…

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The Power of an Ongoing SEO and Content Strategy

Search engine optimization (SEO) strategies are ever-changing. They bend to the will of your audience’s interests, algorithm updates and keyword competitors, yet many business owners underestimate the value of an ongoing SEO and content strategy because results are not…

9 Blog Writing Tips from an SEO Writing Agency

For every blog you write, there are two readers: the person and the robot. The person is your audience. They’re reading because they know you and want to hear what you have to say. The robot is Google (or…

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