A metallic silver horse-and-carriage logo stamped on textured dark navy paper.

HUFFORDS JEWELRY

Moving forward doesn’t mean forgetting the past. Huffords Jewelry’s logo refresh clarified the silhouette of the horse, carriage and driver from its original mark. Added details, such as a top hat and wheel spokes, capture the brand’s craftsmanship. The refresh was finalized with an all-caps sans-serif font and a color palette inspired by precious stones and metals.

A comparison showing the "Before" vintage script logo next to the "After" modern Huffords Jewelry logo with horse-and-carriage icon.
A diamond tennis bracelet and matching stud earrings resting next to an embossed card reading "Jewelry for Moments. Jeweler for Life."
Brand design specifications featuring the Huffords Jewelry logo dimensions, horse-and-carriage icon details, and precious metal swatches.
A side-by-side view of a jeweler crafting a piece next to a set of stacked gold and diamond rings.
A collage showing a man wearing gold jewelry, gold chains and bangles near a jewelry box, and a hand displaying stacked gemstone rings.
A row of four diamond rings displayed on a plush blue surface in front of a Huffords Jewelry box. A singular ring displayed inside a navy blue box.

Let’s get to work

314.621.7600 hello@pnmg.com Get in Touch