Purina Shelter Champions Logo Design

A white icon of a person with raised arms flanked by a dog and cat, centered on a teal background.

PURINA SHELTER CHAMPIONS

Purina’s Shelter Champions Program provides animal shelters with high-quality pet food, supplies and other means of support — a mission reflected in its logo. At the center, an animal welfare professional raises its arms in triumph, flanked by a dog and cat. Negative space reveals additional details, such as eyes, tails and collars.

Vertical and horizontal logo lockup variations of the Purina Shelter Champions brand on an off-white background.
Three teal promotional banners showing close-up portraits of different dog breeds below the Purina Shelter Campions logo.
Three logo design concept variations for Purina Shelter Champions featuring script typography, animal silhouettes, and a ribbon emblem.
Five stylized dog silhouettes lined up to display color palette swatches in red, black, teal, khaki, and taupe.
A bright teal T-shirt printed with the Purina Shelter Champions logo beside a matching teal event van decorated with dog tour graphics.
A person carrying a canvas tote bag printed with the Purina Shelter Champions logo featuring a person, god, and cat.

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