IBP PowerCare Program Logo Design

An orange lightning bolt icon inside a rounded white square, centered on a red-to-orange gradient background.

IBP POWERCARE PROGRAM

When multiple initiatives fall under one brand, cohesion is key. Industrial Battery Products (IBP) received a system of logos for PowerCare, EV Charging and more. Each features similar colors, gradients and fonts to encourage a visual association between the parent brand and its subset. However, some stand out with custom icons that indicate their offerings.

A side-by-side logo evolution comparing the retro "PowerCare Program" emblem labeled "Before" with the modern black and red text logo labeled "After"
A technician welding metal on the left and forklift operator navigating a warehouse on the right, both wearing protective gear and PowerCare Program branded apparel.
Three initial PowerCare logo concepts exploring different power button symbols, text layouts, and red-orange color treatments.
Four PowerCare logo variations featuring metallic tier labels: Bronze, Silver, Gold, and Platinum.
Digital tablet screens displaying the PowerCare website services page with tier options for Bronze, Silver, and Gold.
A white delivery truck branded with the PowerCare Program logo parked outside a loading dock.

Let’s get to work

314.621.7600 hello@pnmg.com Get in Touch