NATIONAL PARK SERVICE WELLNESS CHALLENGE

The NPS Wellness Challenge encourages Missourians to engage with nearby national parks through various “challenges.” The logomark references the three categories through color — orange for physical, green for mental and blue for learning. An orange profile contains landscape imagery reminiscent of a park, with a blue river cutting through rolling fields of green.

Digital badges followed suit. The physical badge signals momentum with a running figure. The mental badge inspires tranquility through a lotus flower. Finally, the learning badge alludes to growing ideas with a sprout encased in a lightbulb.