National Park Service Wellness Challenge Logo Design

A stylized orange human profile silhouette encircling a landscape illustration of a river and hills against a light grey background.

NATIONAL PARK SERVICE WELLNESS CHALLENGE

The NPS Wellness Challenge encourages Missourians to engage with nearby national parks through various “challenges.” The logomark references the three categories through color — orange for physical, green for mental and blue for learning. An orange profile contains landscape imagery reminiscent of a park, with a blue river cutting through rolling fields of green.

Digital badges followed suit. The physical badge signals momentum with a running figure. The mental badge inspires tranquility through a lotus flower. Finally, the learning badge alludes to growing ideas with a sprout encased in a lightbulb.

Three color variations of the NPS Wellness Challenge logo, including full color, monochrome green, and stickered outline formats.
Rear view of a hiker holding a trail map and wearing a backpack embroidered with the grenn NPS Wellness Challenge logo.
Four initial design concept badges for The Wellness Challenge featuring river, mountain, and lotus motifs.
Two young girls exploring outdoors in the woods, one holding binoculars and the other wearing a NPS Wellness Challenge shirt.
Three wellness icons representing Physical Wellness, Mental Wellness, and Learning Wellness overlaid on nature photography.
Two wooden rubber stamps pressing inked Physical Wellness and Mental Wellness challenge badges onto white paper.
National Park Service Wellness Challenge rack cards featuring park landmarks alongside a stamp tracking guide.

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