St. Louis Residential Roofing
St. Louis Residential Roofing has become a trusted partner for roof replacements, storm-related repairs and home exterior installations across 13 counties on both sides of the Mississippi River. Read on to learn how we tackled this area of construction industry marketing.
Role
- Website Design
- Website Development
- Copywriting
- SEO Strategy
Industry
- Residential Roofing and Exterior Service
Challenge
As a recent endeavor of a long-established parent company, St. Louis Residential Roofing struggled with brand awareness and lead generation. A contributing factor was their website — it was difficult to find on search engines and minimal service information was available.
For this project, Paradigm became a construction marketing agency. Our team was tasked with building the best construction website for the brand — one infused with personality, aesthetic elements and SEO strategies that would drive traffic, build brand awareness and encourage lead generation.
Website Content
St. Louis Residential Roofing prides itself on unforgettable one-on-one interactions. As a result, we crafted a story around the experience team members create during each roof installation and repair. This angle allowed us to develop content that spoke on the importance of a roof from the eyes of homeowners. We emphasized the personal touch the ownership group provides by citing them across multiple pages, including customer testimonials and language of care and compassion.
We pinpointed white-glove service and insurance expertise as key differentiators in this area of construction industry marketing and implemented elements throughout the content. The finalized website content merged a message of integrity with strategic SEO expertise, ensuring the message would resonate deeply with the brand’s audience.
Website Design
When searching for a construction marketing agency, St. Louis Residential Roofing cited lead generation as its primary goal. After answering the call, we crafted the best construction website for their ambitions. Through UX design best practices, we made it exceedingly simple to either request a consultation, receive a storm report or call the ownership group directly. Every element enables users to traverse content and find the information best suited to their needs.
To complement the overarching message, we utilized photos of finalized roofing projects, showcasing the quality of their work, in both protecting a home and boosting its overall curb appeal. Their website design differentiates the brand from other construction industry marketing by exuding professionalism while still remaining approachable to homeowners.
SEO Strategy
St. Louis Residential Roofing wanted to rank higher on the search engine results page. To make this happen, our team researched roofing keywords, targeting storm, location and roofing topics. Designated keywords were woven throughout the website — each page focusing on its own tailored set.
To increase opportunities for optimization, our construction marketing agency set up a blog content system for St. Louis Residential Roofing to share relevant content with additional keywords.
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