Expertise
Comprehensive SEM Monitoring
Getting to the top of the search engine results page (SERP) originally is a long-term, time-intensive process. Some would prefer to boost their SERP position quickly by putting a budget behind it. Search engine marketing (SEM) is an effective way to expand your business’ reach. Paradigm’s SEM managers assist brands with campaign creation, management and comprehensive SEM monitoring.
Why Work with an SEM Manager?
Our strategy team takes charge of the design, development and management of your search engine campaigns. Our partners often employ our strategy team for the purpose of:
Selecting Keywords
A pay-per-click strategy involves carefully choosing industry-specific keywords to bid on. Businesses balance their budget and demand to identify which keywords work best for them. As your agency partner, we place ourselves in your audience’s shoes, researching and bidding on the phrases they would use to search for your goods or services.
Navigating Google Ads
Your Google Ads account will be the home base for our search engine marketing efforts. Our team offers comprehensive Bing, Yahoo, Amazon and Google Ad management services for our partners. An SEM manager leads you through ad auctions and campaign structures that we monitor and adjust over time.
Earning Clicks
The final piece to the SEM puzzle is your messaging. Every word determines if and how you will earn clicks — enticing content is the only way to guarantee action. Our copywriters write intentionally with SEM monitoring in mind, placing your brand’s value at the core of campaign messaging while incorporating selected keywords naturally.
Earning Conversions
Our team works hard to funnel your audience to one destination — but their decision to convert will ultimately rest on the quality of your website content. Paradigm implements captivating digital design and storytelling throughout your website to encourage healthy conversion rates.
Our Comprehensive SEM Monitoring Philosophy
Search engine tactics take time, attention and expertise to thrive. Paradigm’s SEM managers all share a similar approach that rests on three primary pillars:
Evolution
We constantly evolve our strategies to stay at the forefront of marketing trends. As search engine requirements and algorithms change, so does Paradigm.
Collaboration
Paradigm shines through its collective expertise. Each SEM monitoring campaign merges copywriting and strategy, ensuring you make an impression at first glance.
Alignment
Our clients are involved in every step of the SEM process. Together, we identify keywords, campaign costs and other elements within your comfort zone.
Search Engine Optimization
Organic tactics are just as important as paid strategies for long-term success. SEO and SEM should live in harmony to capture as many eyes as possible and achieve peak results. Luckily, Paradigm’s SEM managers handle comprehensive strategies — explore how we help you rise in the rankings.
Services for More Than Search Engines
From Google Ad management services to digital marketing, Paradigm adapts to your reality and prepares you for the future. Our collective expertise pushes brands to attain their goals — discover a comprehensive list of our digital marketing services to see how we can help you.
The Paradigm Perspective
Platforms, algorithms and content trends faster than many businesses may realize. From SEM monitoring to content creation, Paradigm keeps ambitious brands informed and at the top of their field. Discover how we’re shifting mindsets with insights from our SEM managers.
