Expertise
Straight to the Inbox: Targeted Email Marketing Services
One of the most powerful tools in your marketing strategy is the most overlooked: email marketing optimization. Optimization offers a high return on investment, but your tactics must adapt and grow as time goes on. Paradigm’s targeted email marketing services help you come out on top of the inbox.
Working with Paradigm
When you outsource email marketing to Paradigm, we step in to create responsive email messaging and design that converts prospects into loyal customers.
Refining Your List
People tend to remain on email lists for a long time — you have multiple opportunities to get your approach right. Our St. Louis email marketing team works to segment your email lists and identify the most relevant information for your audiences.
Keeping Contact
Emails provide direct contact with your audience, keeping them in the loop with the latest information on your brand, industry, products and services. Our email marketing optimization services rely on understanding your established audience and using that information to convert them over time.
Reviewing the Data
We believe data tells us a story — open rates, click-through rates and subscriptions show us how your content performs. Once you outsource your email marketing, we review your email data and find new tactics that meet audience preferences.
Elements of Targeted Email Marketing Services
Targeted email marketing services have proven highly effective for brands aiming to increase their reach. But a St. Louis email marketing team will push you closer to success through:
Segmentation
Emails are not always universal. Everyone on your email list is unique, but certain groups may share demographics, organizations, personas and beyond. Through email marketing optimization, we use data to determine segments for your email marketing list to ensure a high return on your investment.
Personalization
Personalized content is now an expectation in email marketing. Our team uses data insights and tailor-made messaging to create connections with each person on your list. From subject lines to content presentation, our targeted email marketing services find ways to make content click.
Messaging
In email marketing, you only have a second to capture your audience’s attention. Once you outsource email marketing, Paradigm’s copywriters craft messaging around compelling themes and use high-impact words to drive action. We pay close attention to subject lines, preview text and calls to actions to drive results.
Monitoring
Success may be seen in the numbers. Our St. Louis email marketing team examines campaign data, such as CTRs, email open rates and conversions, to discern patterns, track performance and make improvements. With our ongoing support, we help you make informed decisions about your messaging strategy.
Your Brand Across Platforms
At Paradigm, we help ensure that your brand has the same look and feel regardless of where your audience finds you. From social media to print ads, our team takes the lead in your marketing initiatives. Discover how we thoughtfully share your story beyond email marketing optimization.
Our Digital Marketing Capabilities
Paradigm is a collective of diverse talents, with strategists, technologists, creatives and email marketing specialists in St. Louis working in sync to take your brand to the next level. We offer expansive services for digital spaces — discover our capabilities beyond targeted email marketing services.
The Paradigm Perspective
Marketing is your outlet to the world — an opportunity to broaden your reach, boost recognition and drive sales. Over time, your brand needs to evolve to keep up with the ever-changing world. Discover our recent insights on emerging and established tactics in the digital space.
