Why Choose Custom Web App Development?
The word “app” conjures images of mobile phone features, such as social media or games. Though similar, custom web app development carries advantages of its own. An app supersedes…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
7 Tactics to Best Optimize Your Content for Zero-Click Searches
The rise of zero-click searches, better known as content that appears directly on search engine results pages (SERPs) without additional clicks, has transformed the search experience. Optimizing for zero-click content is crucial for brand visibility, yet many businesses do…
“Show Me Data:” A Chat with Susan Pendergrass and Zach Lawhorn of the Show-Me Institute
Public policy isn’t born out of thin air. Instead, it stems from the influence of in-depth research and analysis. However, this foundational data comes in many forms, making think tanks across the country wonder: “How can we make the…
Measuring Brand Value: Why Creativity Reigns Supreme
The best product or price may not be enough to motivate your consumers. It’s a tale as old as time: Great products are disregarded when a sleek, smooth-talking competitor emerges. When measuring brand value, the secret to success stems…
The New Frontier of AIO Search
Search has become a way of life. The instant a thought enters our heads, we head to Google for a solution. But as technology advances and user behavior changes, so does the search engine landscape. Today’s search marketing experts…
Leveraging Tessitura Software for Arts and Cultural Institutions
Arts and cultural institutions appeal to and attract diverse audiences. From occasional ticket purchasers to long-time donors and members, CRM ticketing software, such as Tessitura, helps organizations manage and optimize their daily operations. Yet, connecting your website with Tessitura…
A Talk with Tahira Begic of Baisch & Skinner
Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our team recently met with Tahira Begic, inventory control manager, to…
Five Big Problems with Meta Business Accounts
Facebook is the most widely used social platform in the world — yet, in 2024, its user growth rate was forecast at 0.7%, a 0.3 percentage point decrease from the previous year. To retain and attract the next generation…
Paradigm Picks the Top 2024 Advertising & Technology Headlines
2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…
The Benefit of Building with UX Design Systems
Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the scenes. UX design systems empower web designers and developers to…
Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford
Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…