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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

Let’s talk about them.

Logos of AI Traffic sources, such as ChatGPT and CoPilot.

The Secret is Out: Google Might Be Mislabeling Your AI Traffic

AI has rapidly seeped into our lives — transforming how we work, create and streamline our day. Tools such as ChatGPT, Copilot and Perplexity utilize search engines to craft…

The homepage of Grassroots Redeeming Love's website.

Serving St. Louis: Our Partnership with Grassroots Redeeming Love

There’s something special about St. Louis: the rhythm of its streets, the strength of its people and its enduring air of resilience. In the wake of a devastating tornado…

Curtains Up: Our Custom Website Development Services with Asolo Rep

Paradigm New Media Group recently partnered with Asolo Repertory Theatre to launch a new website as bold as its on-stage performances. The reimagined platform was carefully written, designed and developed with the theatre’s marketing goals in mind — and…

How Human-Centric Design Shaped Sorta Stupid’s Website

Human-centric design is the blueprint for building better digital experiences. In Paradigm’s latest project — a website for a fast-growing YouTube channel — the principles of human-centered design guided every decision. Step behind the scenes to see how Paradigm…

One Size Doesn’t Fit All: Personalization in ROI-Driven Digital Marketing

At Paradigm, we believe the beauty of marketing lies in its intrinsic focus on humanity. Whether focusing on sales, leads or loyalty, the goal is ultimately to resonate with people. Success lies in identifying overlaps in audience segments —…

6 Common Industries Utilizing User Portals

6 Common Industries Utilizing a User Portal

A user portal acts as a hub for brands and their audiences to securely interact. However, many can’t picture themselves utilizing web portal development services. Read on to discover how six industries utilize portals and how to contact Paradigm…

Go Raise Dough's website on a laptop screen.

Amplifying Go Raise Dough Through Website Redesign Services

Go Raise Dough has transformed countless nonprofit organizations — simplifying the fundraising process in a matter of clicks. Its existing website was utilitarian, citing contact information and providing a breakdown of online community fundraising capabilities. After hosting hundreds of successful…

The homepage of Roman & Boock's website created with custom law firm website design services.

Addressing Objectives via Custom Law Firm Website Messaging & Design

Roman & Boock is the latest addition to the St. Louis legal scene. Although its attorneys boasted decades of expertise and a trial-ready approach, the firm’s value wasn’t effectively represented online. Discover how Paradigm addressed Roman & Boock’s objectives…

The features section of ReconSmart's b2b website.

Building a B2B Website for ReconSmart

The best tools stem from an inside perspective. ReconSmart is an auto-reconditioning application built by and for recons. The application advanced the pre-owned automotive industry — yet the brand still needed an online presence. Discover how our B2B website…

A man looking at a computer screen with code on it, alluding the development of types of AI.

Demystifying Opportunities in Different Types of AI

Artificial intelligence has been called many names — a game changer, a lifesaver and even an existential threat. Despite varying views, most agree that they don’t know how to activate AI to their advantage. That’s why we’re demystifying types…

How Content Strategy Services Address Buyer Behavior

Not all buyers think alike, so why would your content be one-size-fits-all? Your brand messaging must be tailored to make a real impact. Though you may view custom content through many lenses, experts agree that four types of buyer…

A graphic of a laptop computer with a search bar over it.

What Website Domain Metrics Reveal About Your Online Success

If a website is your brand’s first impression, your domain name is the front door. Website domain metrics are more than vanity numbers. They provide critical insight into your website’s performance, discoverability and untapped opportunities. Break down the metrics that…

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