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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

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Ux design system tabs

The Benefit of Building with UX Design Systems

Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the…

Bethesda Health Group's Jeff Waldman and Madison Lanford

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind…

Lessons Learned: Paradigm’s 2024 Year in Review

Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…

Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…

Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

5 Benefits of Proactive Maintenance for Your Website

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

Food created by Food Service Consultants

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.

For over 40 years, Food Service Consultants (FSC), Inc. has served the Greater St. Louis area with exceptional food service. FSC offers customized food services to schools, businesses, event venues and special events, and keeps nutrition and high-quality at…

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

E-commerce websites are business-critical. These platforms push past geographic barriers, streamline sales operations and unlock key insights — but only if they are functioning properly. Hidden challenges in SEO and user experience (UX) slowly frustrate users, driving them away…

Why is a Comprehensive Website Audit Essential?

Why is a Comprehensive Website Audit Essential?

As websites age, the competitive edge they provide dulls. Critical issues in design, SEO and technology emerge — slowly weakening online visibility and decreasing conversion potential. A comprehensive website audit is the only way business owners can identify pervasive…

The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

Touching Base with Melissa Brickey of Paraquad

One of our clients has opened our eyes to the power of community. Paraquad is a champion of equity and independence for people with disabilities. Since 1970, the organization has created a community centered on partnerships, services, education and…

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