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Photo of Lucy Paradigm's summer 2023 intern

The 2023 Summer Internship Blog: Expectation vs. Reality

For the last 10 or so weeks, I was lucky to spend my 2023 summer internship as the Accounts and Strategy intern at Paradigm. I am heading into my sophomore year of college at the University of Georgia as…

How Paradigm Creates Engaging Website Content

As a strategic marketing and graphic design agency, we harness the power of visual content to keep users on each page. One way we ensure user experience is by creating engaging website content — unique design elements that divert…

How is Your Site Capitalizing on GA4 Reporting?

On July 1, 2023, the sun officially set on Universal Analytics in favor of a new analytics interface — Google Analytics 4 (GA4). While many businesses came to Paradigm as their GA4 agency before the migration deadline, those who…

The Gateway Arch Virtual Reality Theater: Your Gateway to the Past

From its awe-inspiring architecture to its national park status, the Gateway Arch hosts a wealth of stories below its iconic curve. One of those stories is an exciting 3D virtual reality experience that transports visitors to the 1850s St.…

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8 Key Drivers of Email Open Rates

Email marketing is a tried-and-true tactic for businesses — one with an impressively high return on investment. Emails, especially those with a high email open rate, drive better results than any other channel, with an average of $36 earned…

API Integrations

6 Ways API Integrations Impact Your Digital Presence

“API” is a term thrown around often in technical spheres. To non-technical folks, it means nothing more than an acronym. However, API integrations are crucial business tools in the digital age — especially those involving e-commerce. As a web…

5 Ways to Energize Your Brand Strategy

In business, there are distinct highs and lows in public perception. A brand that once reigned above the competition may become tired, dated or lost in the shuffle of a saturated market. As a business owner, you have a…

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Make It Right: The Value of an ADA Website Audit and Redevelopment

Accessibility means meeting the needs of everyone in your business audience, including those with disabilities. By conducting an ADA website audit and making a few adjustments to your website, you eliminate audience barriers and avoid potential legal complications. The…

Advertising Strategies Graphic

Essential Advertising Strategies for Uncertain Times

In the ebb and flow of the business cycle, many businesses may find themselves tightening their pursestrings, facing supply chain challenges or experiencing increased competition. Success involves going against your instincts to adapt to profound changes in consumer behavior.…

Integrate Google Analytics 4 into your Digital Strategy

4 Reasons to Integrate Google Analytics 4 into Your Digital Strategy Now

2023 is here which means the clock on the Great Data Migration is rapidly ticking down. Ready or not, Google Analytics 4 will go into effect on July 1. While the changes may seem overwhelming at the start, getting…

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