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Test-driven development

A Look Inside Test-Driven Development

Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…

Photo of Jeff Johnson

Paradigm Welcomes New COO Jeff Johnson

Paradigm New Media Group, a leading branding, digital marketing and technology firm with a 25-year history and a rapidly growing client base, has hired Jeff Johnson as Chief Operating Officer. Johnson will lead the firm’s strategic growth and client…

Reopening Your Brand

As many of our clients begin to open their doors for the first time in months, we’ve been thinking a lot about branding. We see brands as stories—and believe the pandemic has given everyone a new chapter. How you…

Many companies aren't sure where to start when hiring during (and after) a pandemic

Hiring During (And After) A Pandemic

The COVID-19 pandemic has created two extremes in the U.S. job market. Essential businesses, like nursing homes and hospitals, are experiencing a surging demand for select employees. Others have been forced to furlough or layoff their staff as a…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

User experience plays a crucial role, especially amid the COVID-19 pandemic

When User Experience Is the Only Experience

As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…

Time to Hit Refresh?

“If it ain’t broke, don’t fix it.” The age-old adage often holds true in life and in business—but it isn’t without flaws. For one, how do you know something ain’t broke? Think about your brand. Even the world’s most…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

United Leadership to Navigate the Unexpected

Over the last 25 years, Paradigm has strived to lead with bold ambition and forward thinking. During these uncertain times, we believe that’s more important now than ever. That’s why we’ve formed a novel partnership with our longtime collaborators,…

Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

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