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What do Traffic Sources in Google Analytics 4 Actually Mean for Your Website?

Visitors land on your website from a variety of places. Some come from typing a question into Google, while others discover your brand on social media or through a paid advertisement. No matter where traffic sources in Google Analytics…

Bethesda Health Group's Jeff Waldman and Madison Lanford

Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford

Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…

Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

Food created by Food Service Consultants

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.

For over 40 years, Food Service Consultants (FSC), Inc. has served the Greater St. Louis area with exceptional food service. FSC offers customized food services to schools, businesses, event venues and special events, and keeps nutrition and high-quality at…