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web analytics platform

I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience

Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…

email subscriber lists

Summer Project: Clean Up Your Email Subscriber Lists

Like many marketing managers, you probably set your email subscriber lists on day 1 and thought “job done.” But just last year, the Huffington Post, among others, reported that “Spray and Pray” emails are a thing of the past.…

content blog

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

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