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Stories

Our thoughts, stories and strategies.

Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?

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Diving Deeper into Paradigm’s Website Audit Services

Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit…

Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike…

Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy

For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…

5 Benefits of Proactive Maintenance for Your Website

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

Food created by Food Service Consultants

Chatting with Scott Phillips and Susan Parisi of Food Service Consultants, Inc.

For over 40 years, Food Service Consultants (FSC), Inc. has served the Greater St. Louis area with exceptional food service. FSC offers customized food services to schools, businesses, event venues and special events, and keeps nutrition and high-quality at…

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

Tom Compton of Industrial Shelving Systems on Working with a Website Audit Agency

E-commerce websites are business-critical. These platforms push past geographic barriers, streamline sales operations and unlock key insights — but only if they are functioning properly. Hidden challenges in SEO and user experience (UX) slowly frustrate users, driving them away…

Why is a Comprehensive Website Audit Essential?

Why is a Comprehensive Website Audit Essential?

As websites age, the competitive edge they provide dulls. Critical issues in design, SEO and technology emerge — slowly weakening online visibility and decreasing conversion potential. A comprehensive website audit is the only way business owners can identify pervasive…

The Power of Paradigm's Technical SEO Services

The Power of Paradigm’s Technical SEO Services

Marketing agencies often talk about SEO in terms of keyword-rich content. But there is much more to optimization than meets the eye. Your content has two audiences: human users and search engine bots. The Paradigm team uses technical SEO…

Touching Base with Melissa Brickey of Paraquad

One of our clients has opened our eyes to the power of community. Paraquad is a champion of equity and independence for people with disabilities. Since 1970, the organization has created a community centered on partnerships, services, education and…

Chatting with Bob & Annette Jenkins of Let Your Love Grow

One of our clients inspires us to maintain our passion for life, even after death. Let Your Love Grow offers the world’s first patented mixture designed to offset the natural toxicity of cremation ashes. Through its products, grieving families…

fading yellow orange image with an icon of a software API integration

4 Ways a Custom API Integration Will Benefit Your Business’ Website or Web App

Unlocking your business’s potential often hinges on how well you convey information to your team, customers and systems. Custom API (Application Programming Interface) Integrations offer seamless intersystem communication — making routine tasks easier and improving overall efficiency and accuracy.…

Paradigm’s Brand Anniversary Campaigns: The 100 Faces of Sunnen

Sunnen has been a centerpiece of the St. Louis business landscape for decades. In 2024, the storied, international brand officially reached 100 years and wanted to mark its company anniversary with a year-long advertising campaign. Discover how we used…

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