The New Frontier of AIO Search
Search has become a way of life. The instant a thought enters our heads, we head to Google for a solution. But as technology advances and user behavior changes,…
Stories
Our thoughts, stories and strategies.
Have a look around. We’re sure you’ll find ideas for improving your business. Have ideas of your own?
A Talk with Tahira Begic of Baisch & Skinner
Paradigm grew from long-standing partnerships with B2B and B2C organizations. One such partner, Baisch & Skinner, has been working with us since our inception nearly 30 years ago. Our team recently met with Tahira Begic, inventory control manager, to…
Five Big Problems with Meta Business Accounts
Facebook is the most widely used social platform in the world — yet, in 2024, its user growth rate was forecast at 0.7%, a 0.3 percentage point decrease from the previous year. To retain and attract the next generation…
Paradigm Picks the Top 2024 Advertising & Technology Headlines
2024 was speckled with algorithm updates, AI innovations and ads worth remembering. But specific headlines stood out to us, sparking conversations and a few laughs. In celebration of another year of full-service marketing, we’re looking back at each month’s…
The Benefit of Building with UX Design Systems
Consumers will only ever see a finished website, where every message, visual and function works in harmony. However, a positive user experience (UX) relies on systems established behind the scenes. UX design systems empower web designers and developers to…
Diving into Digital Strategy with Bethesda’s Jeff Waldman and Madison Lanford
Peace of mind is a commonality between senior care and marketing services. While our client Bethesda Health Group reassures their communities through exceptional care, Paradigm’s digital team works behind the scenes to support every outreach effort with the power…
Lessons Learned: Paradigm’s 2024 Year in Review
Like any digital marketing agency, Paradigm picks up new projects every year. But we feel the work offers more than an addition to our portfolio. Paradigm’s 2024 year in review reveals how each client imparted lessons in digital marketing…
Diving Deeper into Paradigm’s Website Audit Services
Your website is your business’s greatest asset in today’s digital world. Yet, when was the last time you took a deeper look into its performance? From comprehensive website audit services to tailored website SEO audits, our team takes website…
The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park
In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…
Let Your Love Grow: Optimizing an Existing Organic Marketing Strategy
For many businesses, social media marketing takes an effective blend of organic marketing and paid advertising to produce successful results. Our client, Let Your Love Grow, took the organic traffic they were getting on the popular ideas-based social media…
5 Benefits of Proactive Maintenance for Your Website
After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…