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Stories

Ready, Set, Recruit (and Retain)

Employers have been in uncharted waters since the start of the pandemic — and now is no different. Businesses are facing unprecedented difficulty recruiting and retaining workers. In a time some are calling “The Great Resignation,” employees are shifting…

Major Considerations for Market Expansion

Expansion for any business means new opportunities. Maybe you’re introducing a new product, moving into a new market or targeting a new audience. Regardless of why you’re expanding, it’s important to remember how you’re expanding — by connecting, impressing…

PNMG Takes MDMC

This year, Paradigm was a gold-level sponsor for the annual Midwest Digital Marketing Conference (MDMC). Not only do we support the conference’s continued growth, we felt it was a great opportunity for our team to engage with some of…

What’s Your Type?

Think about the early days of the internet. Everything you read online was either Times New Roman or Arial — maybe Comic Sans if you were lucky. Fast forward to today and things are a lot different. Typography has…

Video: The Best Publisher for Your Story

It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…

Navigating the Pandemic’s Second Wave

Over the last few months, we’ve been discussing the global COVID-19 pandemic’s impact on your marketing efforts. We looked at short-term pivots, long-term brand exercises and even a deep dive into user experience. But today, we want to zoom…

Many companies aren't sure where to start when hiring during (and after) a pandemic

Hiring During (And After) A Pandemic

The COVID-19 pandemic has created two extremes in the U.S. job market. Essential businesses, like nursing homes and hospitals, are experiencing a surging demand for select employees. Others have been forced to furlough or layoff their staff as a…

Social media can be one highly targeted marketing tactic to reach your audience effectively.

Targeted Tactics for Immediate Impacts

By now, the COVID-19 pandemic’s initial shockwaves are wearing off and conversations nationwide are turning toward recovery. But remember—recovery doesn’t mean normalcy. As you open your doors and plan your marketing, the competition for your audience’s eyes and ears…

User experience plays a crucial role, especially amid the COVID-19 pandemic

When User Experience Is the Only Experience

As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

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