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Integrate Google Analytics 4 into your Digital Strategy

4 Reasons to Integrate Google Analytics 4 into Your Digital Strategy Now

2023 is here which means the clock on the Great Data Migration is rapidly ticking down. Ready or not, Google Analytics 4 will go into effect on July 1. While the changes may seem overwhelming at the start, getting…

Google Analytics 4 vs Universal Analytics

Weighing In on the Benefits and Challenges of Google Analytics 4 vs Universal Analytics

For the second story in our Google Analytics 4 series, we dive deeper into the benefits and challenges that separate Google Analytics 4 vs Universal Analytics. Google Analytics 4 unveils new analytics opportunities and broadens the scope of stories…

The Great Data Migration: Everything You Should Know Before You Set Up Google Analytics 4

Google is a leading force in analytics and automation, with approximately 28.1 million websites using Google Analytics to track, gather and store user data. In 2020, Google announced the migration of Universal Analytics (UA) into their newest analytics platform,…

An illustration showing the four steps of data visualization: visualize, analyze, document insights, and transform.

Show, Not Tell: Using Data Visualization

Humans are highly visual learners — data visualization is a dynamic way to contribute to storytelling. Data can be interactive and multidimensional, using customer information, smartphone analytics and designed elements to showcase new facets of an industry. Paradigm’s team…

WWDC 2021’s Impact on Web Design

Each year, Apple brings developers, designers, tech lovers and Apple fans together for its Worldwide Developers Conference, also known as WWDC — or just “Dub Dub.” WWDC is where Apple shows off the latest software for all of its…

hand holding smart phone with apple, droid, chrome and safari icons battling

Web App or Mobile App: How to Choose

“We need an app.” We hear it a lot and for good reason. Today’s users are using mobile more than ever, but many websites just haven’t caught up. So companies turn to application development. What they don’t always know…

Video: The Best Publisher for Your Story

It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…

Accessibility Laws on the Web

Read This. It’s the Law.

When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…

E-commerce integrations, which can include Netsuite to Shopify, are a part of our technical wheelhouse at Paradigm.

Getting Started with E-Commerce Integrations

Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…

Test-driven development

A Look Inside Test-Driven Development

Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…

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