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Marketing automation tools are more than just an email platform; they're also a great source of marketing intelligence. Take a look at a few sources of marketing automation analytics.

Run the Numbers: Marketing Automation Analytics

We’ve shared much about marketing automation tools and how they drive more integrated marketing by uniting things like contacts and content. However, these tools are also a great source of marketing intelligence, supplying the rich data to understand how…

We sat down with Jeff Waldman and Tiffany Clancy of Bethesda Health Group to discuss marketing senior care services in an ever-competitive industry.

Taking Care with Jeff Waldman & Tiffany Clancy of Bethesda Health Group

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…

4 Marketing Trends for Healthcare Organizations

In an ever-changing, increasingly competitive healthcare industry, digital marketing is one of the best ways to make your organization stand out from the crowd. As more people go online to identify and contact caregivers, your website and its content…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.

6 New Year's Resolutions for Marketers

6 New Year’s Resolutions for Marketers

As we begin the new year, it’s time for marketers to set their goals for 2018 and beyond. Maybe they’re about things that you missed the mark on last year, processes you can streamline, or new technologies you want…

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