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Stories

Video: The Best Publisher for Your Story

It’s hard to believe, but there was a time when video marketing wasn’t all that. It seemed promising, sure, but for many brands, it just wasn’t worth the time or hassle. But that was then. Thanks to the rise…

Accessibility Laws on the Web

Read This. It’s the Law.

When building a website, there are certain guidelines that you’ll want to follow. There are the obvious, functional ones: navigation bar goes at the top, dropdown menus for organization, and so on. But there are also several legalities that…

E-commerce integrations, which can include Netsuite to Shopify, are a part of our technical wheelhouse at Paradigm.

Getting Started with E-Commerce Integrations

Cloud-based e-commerce software brings the benefits of enterprise-level organizations within the reach of small and mid-sized companies. Benefits include automated inventory tracking, customer relationship management (CRM), professional services automation (PSA) and enterprise resource planning (ERP). However, the potential of…

Test-driven development

A Look Inside Test-Driven Development

Through all its complexity, the goal of software development is quite clear: to model a system closely enough that a user may perform specific tasks with accuracy and repeatability. In order to do that, developers need robust testing procedures…

Time for Some R&R: Recovery + Readiness

There’s no way you could have known how to react to the COVID-19 pandemic. But how to recover from it? That’s still in your hands. Over the last few weeks, we’ve worked with several of our clients to move…

United Leadership to Navigate the Unexpected

Over the last 25 years, Paradigm has strived to lead with bold ambition and forward thinking. During these uncertain times, we believe that’s more important now than ever. That’s why we’ve formed a novel partnership with our longtime collaborators,…

Viral Marketing: How to Pivot During Coronavirus

Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…

The Basics of Data-Informed Marketing

Data: it’s the biggest buzzword to hit the marketing world in decades—and for good reason. Whether it’s the number of visits to your website or the number of products they buy on it, your web data offers wide-reaching insights…

Four Truths of Design

It was 1995 and the world was a lot different. We had just opened our doors in a small home office on Delmar Blvd, but we weren’t the firm we are today. Back then, there were few engines to…

Peter Shankman of Contemporary Productions talks with Paradigm about the future of marketing for the entertainment industry.

Sounding Off with Peter Schankman of Contemporary Productions

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…

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