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sales and marketing in manufacturing

Sales and Marketing: A Manufacturer’s Yin and Yang

Marketing and Sales departments have long been segregated; both never fully understanding the other. The sales guys notoriously believe if you aren’t making us money, you’re costing us money. No matter the industry, the age-old question “can sales and…

Promoting Pint-Worthy Pets with Purina

We’ve been proud to work alongside Purina PetCare for a number of years as we change perceptions on shelter pets and ask local families to #ConsiderAShelterPet. The annual campaign culminates with the Better Together Adoption Event, where Purina and…

OCL responsive website design and development

Bright Ideas: Refreshing OCL’s Website

For most people, their interaction with a light begins and ends with the switch. For architects and interior designers worldwide, however, it’s about drama and human experience with a detailed process involving everything from size to voltage to finish.…

The Ultimate Blogging Guide for Busy Business Owners

Earlier in the year, we talked through a few strategies for identifying strong blog topics. For many businesses, though, the first challenge is simply setting up a blog. Some business owners don’t see the value of a blog, and…

3 Things Your Construction Firm Website Should be Doing

If you’re in the construction business, you may think a well-designed website is a luxury. It’s nice to have, but something basic ought to get the job done. In a fast-paced, growing industry, however, this couldn’t be further from…

music web design and development

Back to School with MUSIC: A Site with Single Sign-On Integration

Although school was out for the summer, we spent the last few months working hard to prepare the Missouri United School Insurance Council (MUSIC) for the next year. MUSIC is an insurance cooperative serving the majority of Missouri public schools,…

geo-fencing banner advertising

Geo-Fence Your Next Conference and Be There Without Being There

There are currently 1.8 million conferences, conventions, trade shows and exhibitions each year in the United States. Conferences provide valuable opportunities for your business to connect with both colleagues and potential customers. However, with so many conferences each year,…

inbound marketing, marketing automation, social media marketing, geofencing, retargeting, cpc, sem, seo, blog content, email marketing, banner ads

8 Inbound Marketing Strategies & How to Use Them

Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion. Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct requiring…

Increasing Conversion with The Audit Group’s New Site

Here at Paradigm, we love the work that our clients do. Each one shows such passion in their work and brings great things to their industry. The same is true for The Audit Group, providing comprehensive healthcare audits that…

Why User-Experience is the Most Important Facet of Your Website

User-experience is all about how you present your site to your visitors. It is a combination of how a visitor experiences your branding, design, content, and messaging. And it is the single most important facet of your website. What…

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