Tag Archives: seo

8 Inbound Marketing Strategies & How to Use Them

    Inbound marketing strategies help brands drive leads to their presence online. These strategies increase brand awareness, brand engagement and lead conversion.  Many of Paradigm’s clients are actively applying these strategies in reaching their targets. Every company is distinct Read More

So You Wanna Be Ranked #1 on Google

  With over two-thirds of web searchers using Google, everyone wants a #1 ranking. The reality is there are no guarantees for that top spot but there are many factors that you can control (free of charge) to optimize your site Read More

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message? Above Read More

Wanted: Digital Marketing Expert

Are you passionate about all things digital? Do you know Google Analytics, SEO, PPC, and SEM like the back of your hand? If you have a sickness, and the only cure is more digital marketing, then we just might have a Read More

Breaking Up with Bad SEO/SEM Habits

From duplicating content, to creating content lacking in quality and substance – digital marketers have experienced several trends in Search Engine Optimization and Marketing strategy that has left many eager experimenters with a bad taste in their mouths. And in Read More

How to Read Your Google Analytics

Google throws us for a loop every once in a while. Constant algorithm changes, penalties, ranking updates and keyword hoarding always keeps us on our toes and now, we’ve got a new way to look at analytics. It’s for this Read More