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Why User-Experience is the Most Important Facet of Your Website

User-experience is all about how you present your site to your visitors. It is a combination of how a visitor experiences your branding, design, content, and messaging. And it is the single most important facet of your website. What…

A chart graphing how paid search and organic search optimizations should work together for the best performance.

Why Paid Search and Organic Search Optimizations Should Work Together

No man is an island. Two heads are better than one. We hear these sayings everywhere and practice collaboration constantly throughout our daily lives. The same principals are true when it comes to building towards higher search rankings. If…

web analytics platform

I Love Inbound – Digital Marketing Strategies for Attracting Your Target Audience

Since I joined this firm, we’ve been putting inbound marketing into everything we do. I love it. We are anticipating the needs of our clients using data and analytics. We are implementing best practices to raise interest among their target audiences. The…

Paradigm New Media Group St. Louis | SEO | Blogging

So You Wanna Be Ranked #1 on Google

With over two-thirds of web searchers using Google, everyone wants a #1 ranking. The reality is there are no guarantees for that top spot but there are many factors that you can control (free of charge) to optimize your site…

content blog

The Challenge: Content Creation

As we’ve suggested, when crafting your email marketing content, proper attention should be given to the subject line, as this is your first chance to capture your reader’s interest. But what about the meat and potatoes of your message?…

st. louis seo

How to Read Your Google Analytics

Google throws us for a loop every once in a while. Constant algorithm changes, penalties, ranking updates and keyword hoarding always keeps us on our toes and now, we’ve got a new way to look at analytics. It’s for…

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