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Colby Dezelick, the digital content and analytics manager for The Muny

The Marketing Behind Musicals: Chatting with Colby Dezelick from The Muny in Forest Park

In St. Louis, spectacular performances under the stars signal the start of summer. The Muny in Forest Park has become a hallmark experience for locals and theater enthusiasts alike — but these audiences don’t see the strategies working behind…

5 Benefits of Proactive Maintenance for Your Website

5 Benefits of Proactive Maintenance for Your Website

After a website launches, many assume the work is over. But a website left unattended will collect dust, gradually falling behind in the rankings, losing relevancy and falling into disrepair. Only then do organizations consider an update — but…

The Why Behind a Website Refresh

The Why Behind a Website Refresh

Your website is the primary touchpoint prospective consumers will have with your brand — and in this case, first impressions are everything. The user needs to have a wholly positive experience with your platform’s functionality, aesthetics and more to…

How Paradigm Creates Engaging Website Content

As a strategic marketing and graphic design agency, we harness the power of visual content to keep users on each page. One way we ensure user experience is by creating engaging website content — unique design elements that divert…

User experience plays a crucial role, especially amid the COVID-19 pandemic

When User Experience Is the Only Experience

As designers and developers, we’re constantly thinking about user experience. We spend an incredible amount of time asking ourselves: How will this work? Is that button clear? What’s the user thinking at this stage? And in light of COVID-19,…