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How a Small Idea Turned Into a Year-Long Ad Campaign

How It All Started This is the story of how a simple Holiday greeting evolved into a robust print ad campaign. In Fall 2014, we created a thoughtful holiday video and custom email template for Moneta Group to send…

LogoLounge 9, Here We Come!

When you love what you do the results pretty much speak for themselves. That’s a motto we’ve always hung our hats on, and have found that creative branding and logo design do a great job of literally embodying that…

Beauty Restored – Rebranding Huffords Jewelry

One particular approach that we take in our rebranding projects at Paradigm is to merge heritage with modernism. There’s a richly distinct, imperative value in upholding tradition that we like to preserve, especially when it comes to our more…

Design with Vision

One of the most important admissions marketing pieces for a private school is their viewbook. The viewbook is intended to reach both prospective students and their parents, and is the perfect chance to communicate the benefits and accomplishments of…

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