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Getting Started with Video Marketing

According to a recent Microsoft study, the average attention span online is just eight seconds. That’s it. That’s how long you have to hook someone’s interest, convey your brand and share your message. It’s a tall order, for sure,…

Viral Marketing: How to Pivot During Coronavirus

Life’s only constant is change. It’s a phrase on the minds of millions of people worldwide as the COVID-19 pandemic spreads into our communities and alters our perception of “business as usual.” While some businesses have been forced to…

How In-House Teams Can Work with Marketing Agencies

Why buy what you can build? That’s the question many businesses are asking as they invest in in-house marketing departments, with promises of lower costs and more efficient operations. And for some businesses, especially larger ones, having an in-house team…

The Basics of Data-Informed Marketing

Data: it’s the biggest buzzword to hit the marketing world in decades—and for good reason. Whether it’s the number of visits to your website or the number of products they buy on it, your web data offers wide-reaching insights…

Four Truths of Design

It was 1995 and the world was a lot different. We had just opened our doors in a small home office on Delmar Blvd, but we weren’t the firm we are today. Back then, there were few engines to…

Taking Notes with Cor Jesu

We’ve been at this branding and digital marketing game for over 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners,…

Marketing automation tools are more than just an email platform; they're also a great source of marketing intelligence. Take a look at a few sources of marketing automation analytics.

Run the Numbers: Marketing Automation Analytics

We’ve shared much about marketing automation tools and how they drive more integrated marketing by uniting things like contacts and content. However, these tools are also a great source of marketing intelligence, supplying the rich data to understand how…

We sat down with Jeff Waldman and Tiffany Clancy of Bethesda Health Group to discuss marketing senior care services in an ever-competitive industry.

Taking Care with Jeff Waldman & Tiffany Clancy of Bethesda Health Group

We’ve been at this branding and digital marketing game for 23 years, and even we can say it confidently: there’s always someone who knows more than you. In that time, we’ve worked with some incredible people: business owners, attorneys,…

All Together Now: The Top 3 Marketing Automation Tactics

For months, we’ve demystified marketing automation platforms and broken down the many features they bring to your business: integrated contacts, content publishing and analytics reporting, to name just a few. But it’s not until you discover the “automation” side…

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