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4 Marketing Trends for Healthcare Organizations

In an ever-changing, increasingly competitive healthcare industry, digital marketing is one of the best ways to make your organization stand out from the crowd. As more people go online to identify and contact caregivers, your website and its content…

In 2018, the Muny celebrated it's 100th season, and Paradigm helped by creating an interactive web map for their website.

Mapping Magic: Celebrating The Muny’s 100th Season

If you live in St. Louis, you know the magic of The Muny. Formally known as the St. Louis Municipal Opera Theatre, the outdoor amphitheatre is located in Forest Park and brings the best of Broadway to our community…

Write on Track: Content Tools for Marketing Automation

Recently, we wrote about how a CRM tool is the lifeblood of any client-driven business and how integrating it with a marketing automation platform is a win-win. With a strategically designed website and an integrated CRM tool, you’re ready…

The Rise of No-Click Searches

These days, nearly every customer or client you earn starts as a web visitor. It’s why businesses big and small alike invest in search engine optimization (SEO) tactics to find the best leads and drive them to your site…

An integrated CRM for marketing automation platforms allows you to keep in touch with your leads based on their activity on your website and social media platforms.

Target Spotted: An Integrated CRM for Marketing Automation

Your prospects and customers should always come first. However, even the most successful businesses are challenged when managing their customers without the help of CRM tools.

Don’t Expense Your Branding

You don’t count it on your balance sheet, but your brand is your company’s most valuable asset. And in today’s relationship-driven marketplace, it’s driving more customer behavior than ever. So when we see businesses shy away from branding initiatives…

Picking the Right Agency Partner for Your Next Project

Starting a new branding or digital marketing project is a daunting task, and potentially made more challenging when you are faced with selecting an agency partner to help you accomplish it. With so many options to choose from, how…

A Labor of Love: Moving Paradigm’s Brand Forward

A while back, we wrote about why branding is not always a revolution, but an evolution. It was great timing, because it was around that time that we were looking at our own brand and the way we present…

6 New Year's Resolutions for Marketers

6 New Year’s Resolutions for Marketers

As we begin the new year, it’s time for marketers to set their goals for 2018 and beyond. Maybe they’re about things that you missed the mark on last year, processes you can streamline, or new technologies you want…

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